Jenette Bras to Open Second Atlanta-Area Store

The brand from actor Jenette Goldstein is setting up shop in Buckhead.
Jenette Bras to Open Second Atlanta-Area Store
Photo: Official
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Jenette Bras, the brand from actor Jenette Goldstein and co-founder Aaron Noble, will bring its fine European lingerie and swimwear to Buckhead. A building permit filed with the City of Atlanta indicates the company will open a 1,200 square-foot storefront at 3232 Roswell Road, Suite B, after “interior uplift,” or renovations, coming in at $150,000 are complete.

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This won’t be the Atlanta-area’s first Jenette Bras. The brand, which got its start in 2009 on a “little-known stretch of Melrose in East Hollywood called ‘Hel-Me’,’” has expanded to open three additional Los Angeles-area store fronts as well as a shop at 307-A E College Avenue in Decatur in March 2020.

With the tagline, “the alphabet starts at D,” Jenette Bras caters to the “big-busted community” and aims to provide a well-fitted selection of lingerie and swimwear to those who struggle to find comfortable and supportive pieces at other boutiques.

The brand is known for its mid-century interiors, and according to the permit, Hughes Turner Phillips Associates, LLC is handling the design.

We were unable to reach Noble for comment by the time of publication, so the opening timeline for Buckhead’s Jenette Bras currently remains unclear.

To learn more about the brand, find Jenette Bras on social media.

  • Facebook
  • Twitter
  • LinkedIn
  • Gmail
Photo: Official
  • Facebook
  • Twitter
  • LinkedIn
  • Gmail
Photo: Official

Eve Payne

Eve Payne is a freelance writer with an MFA in poetry from Syracuse University. In 2019, she received the Leonard Brown Prize for her poetry, which has appeared or is forthcoming in Colorado Review, The Adroit Journal, Nashville Review, and RHINO.

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