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Takashi Otsuka, the founder of go-to ramen eatery WaGaYa and the soon-to-open Chirori, is planning a new concept for Midtown.
The yet-to-be-named Japanese eatery will be housed in the Hanover West Peachtree development, at 1010 West Peachtree Street Northwest.
Several uncorroborated reports from earlier this week suggested the restaurant would be Atlanta’s third WaGaYa.
Hanover West Peachtree’s site plan does include the WaGaYa logo where the new restaurant will be situated, but that’s a placeholder, according to Otsuka.
“It’s NOT going to be WaGaYa but another Japanese concept,” Otsuka wrote in an email to What Now Atlanta Friday.
“The name and the concept haven’t been determined yet.”
Otsuka is creating a concept that can be easily “franchised,” he said.
“My goal is to establish a system that’s similar to Chick-fil-A where the opportunities are given to the hard-working employees with a small amount of investment instead of the investors who tend not to have experience and passion in the restaurant business.”
Otsuka is actively seeking “Managing Partners who can be leaders in each of our restaurants including the existing and prospective units.”
Hanover West Peachtree has 14,518 square feet of street-level retail space and 332 apartments.