Indulge Popcorn Opening Second Location, Dec. 1, at Krog Street Market

Castleberry Hill's favorite family-owned gourmet popcorn shop is expanding.
Indulge Popcorn Opening Second Location, Dec. 1, at Krog Street Market
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Indulge Popcorn is prepping to launch its second location: a stall at Suite O in Krog Street Market. It officially opens on Wednesday, December 1 – just in time for holiday shopping and snacking.

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Founded in 2017 by Amy Tyler, the brand has seen four years of success at its flagship downtown location. Now, Indulge is expanding its footprint into the Krog Street neighborhood. Located along the BeltLine trail at Edgewood Avenue in Inman Park, the historic Atlanta food hall is a West-coast-style market that includes such dining and retail as Jeni’s Splendid Ice Creams, Yalla, and XOCOLATL.

“We had been searching for the right place for a second location and one of our clients let us know about an open stall at Krog Street,” Tyler shared. “We felt it fit our brand perfectly – we’re excited to be inside a market and in some great company.”

Built on the idea of providing an atypical popcorn experience in a boutique setting, Indulge’s popcorn is hand-crafted, organic, non-GMO and uses only premium, natural ingredients rather than artificial flavors. All Indulge popcorn is made from scratch in small batches and popped in the distinctive combination of coconut oil and pink Himalayan salt.

The flavors offered are unique as they are tasty. Indulgent traditional flavors include cheddar, caramel, white chocolate and white cheddar jalapeno. An ever-evolving menu of seasonal stars are also featured – gingerbread cookie, candy cane, cookies for Santa, and a New Year’s Eve mix featuring white chocolate bourbon bark and caramel drizzle.

Besides their seasonal flavors, Indulge also offers holiday tins, gift cards and bucket sets that are perfect for gifting or as stocking stuffers.

“We take pleasure in offering our customers the unexpected,” said Tyler. “That’s why we created Indulge in the first place – popcorn done well can really surprise people. We’re so excited for the opportunity to expand our tiny corner of Atlanta’s thriving food scene into a new neighborhood, and to continue surprising our communities with a little something special.”

Guests looking for a little something extra can opt to customize their own mixture by choosing up to three different flavors or by trying out the shop’s Flavor of the Week. All flavors are available in mini, small, large and 2-gallon tin sizes for in-store purchase and online ordering with nationwide shipping.

Indulge Popcorn’s first location is at 177 Peters Street. It is currently open for curbside and takeout only.

Danita White

Danita White is a staff reporter for What Now Media Group. Born in Georgia and raised in Texas, she reports on new and forthcoming businesses in the Atlanta and Dallas/Fort Worth markets.

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