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Illuminarium Experiences in May 2021 will open its Atlanta Illuminarium in the Common Ground development along the Atlanta BeltLine, at 820 Ralph McGill Blvd NE, according to recently-surfaced marketing materials from Legends International, the firm overseeing various aspects of the forthcoming “experiential” attraction and events venue. Reps for Illuminarium Experiences on Wednesday did not immediately respond to What Now Atlanta’s request for comment. The company earlier this year filed a building permit for its Atlanta Illuminarium which outlined a multi-million dollar buildout that is now underway.
Exhibitions, such as “Wild” — the world’s “first virtual safari” — will be presented out of the “custom-designed, immersive experiential venues we call ‘Illuminariums,'” according to the marketing materials. “What museums are to art, cinemas to movies, and concert halls to music, Illuminariums will be to experiential entertainment — a worldwide, megacity-focused brand.”
Illuminarium Atlanta will be the first of three planned locations for the new brand with Las Vegas and Miami also on the docket. It will open with Wild, “an interactive experiential spectacle that showcases the beauty and splendor of the world’s most exotic animals in their natural habitats,” according to the marketing materials. “Experience our virtual safari and imagine standing face to face with Africa’s ‘big five.’ Let us inspire you and go on a sensory journey, hear, feel, and watch these majestic animals in all their glory, right here in Atlanta.”
The theatres where the exhibitions are held can also be rented out for events and at night will convert into a cocktail lounge “like no other, immersing guests in our unique content.” Plans also call for the Illuminarium Café which will serve eats inspired by the current exhibition. In keeping with the Wild theming, the cafe will serve everything from a Kenyan Lager to a South African spicy pastry.
Wild won’t be the only exhibit, however. Illuminarium plans to produce new experiences every year, “creating a library of immersive content inspired not just by the natural world, but all things culturally, humanly, and artistically significant.”
Illuminarium Atlanta will be open daily from 10 a.m. to 7 p.m. for its experiential exhibit (and up until 8 p.m. during the summer) with its nightlife and bar experience open from 8 p.m. to 11 p.m. The cafe will operate from 11 a.m. to 11 p.m.