[Photos] JLL Completes $4 MM Overhaul to Downtown’s Historic Hurt Building

JLL’s retail leasing team is pursuing further retail opportunities for the building’s main level, including 'first-to-market concepts and chef-driven restaurants.'

JLL earlier this week announced the completion of a $4 million dollar renovation to Downtown’s Hurt Building.

JLL handles project and development services, retail leasing, office leasing and property management on behalf of the owner, Gamma Real Estate.

Renovations to the high-rise began in October 2017.

Delivered upgrades and finishes to the interior include a “reimagined lobby” and “amenity-focused” penthouse floor.

“Throughout the renovation process, JLL successfully preserved the historic architecture of the building while simultaneously revamping spaces with design elements and amenities that create a modern look and feel,” according to the release.

In addition to interior upgrades, JLL’s retail leasing team is pursuing further retail opportunities for the building’s main level, including first-to-market concepts and chef-driven restaurants.

Other prospects include gourmet food markets, breweries and distilleries, fitness studios, entertainment venues and service users.

Starbucks opened its flagship location in the building’s main lobby in 2016 and Mocha Pops brought a brick-and-mortar to the property.

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“Street-level retail enhances the workplace experience, playing a critical role in activating office buildings and creating a contemporary, energetic place for tenants and the community,” Coleman Morris, director of retail agency leasing at JLL, said in the release.

“With building renovations at the Hurt Building now complete, we look forward to delivering an exciting lineup of shopping and dining experiences that will bring new spark to this historic property.”

Since interior renovations began, JLL’s office leasing team has secured 50,000 square feet of new office leases, bringing the building to 80 percent occupancy.

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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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