The Hummus and Pita Co. has signed a multi-unit deal to expand its first franchise to the Southeast, according to a press release Wednesday.
Brother-in-law Franchisees Jay Gill and Patrick Sidhu will open five locations in the Atlanta area over the next two years.
Gill and Sidhu are partners in Premier Kings, Inc., one of the largest Burger King franchisees in the country.
Starting with six Burger King locations in 2010, their portfolio now includes more than 170 locations, as well as 14 Popeyes restaurants throughout Alabama, Florida, Georgia, South Carolina, and Tennessee.
“We were looking to diversify our restaurant portfolio in the Atlanta area and saw the Mediterranean segment as the next big thing in the Southeast,” Gill and Sidhu said in the release.
“The Hummas & Pita Co. has unlimited growth potential, and we can’t wait to bring the concept’s variety of authentically flavorful, healthy and innovative options, like dessert hummus and hummus shakes, to Atlanta diners.”
The Hummus & Pita Co. also has units in development in Detroit, Michigan and Los Angeles, California.
A Southern California multi-concept operator recently signed on as a 100-unit development agent for the state of California.
The Mediterranean concept was launched in 2011.
All menu items are made from scratch on the premises at each location, including freshly-baked pita, and laffa bread.
Locations for the Atlanta-area The Hummus and Pita Co. are currently being scouted.