The Chick-fil-A at 1942 Howell Mill Rd NW later this year could undergo a “scrap and rebuild,” phrasing the fast-casual chicken chain uses referring to demolishing and rebuilding an existing restaurant to maximize revenues.
A permit application Tuesday was filed with the City of Atlanta to build a new, ground-up Chick-fil-A once the existing restaurant is demolished.
Construction on the new 3,574-square-foot restaurant could cost $800,000, according to the plans.
Craig Kimble, a manager at the Howell Mill Chick-fil-A, confirmed the filing in a telephone conversation with What Now Atlanta Tuesday.
Kimble said the new design would have a “drive-thru focus,” likely including multiple drive-thrus like the location planned on the corner of Boulevard and Ponce de Leon Avenue.
He said Chick-fil-A is constantly evaluating the performance of each of its restaurants and that this location would be better suited to increase profits with at least two drive-thrus.
A timeline for the project is TBD.
7 Responses
Chickfila really doubling down on the car-centric strategy intown – yikes!
Multiple drive-thru lanes instead of seating in a fast food restaurant actually makes a ton of sense. Probably safe to say Chik Fil A has run some numbers on this.
WALL-E
More dated suburban architecture in the city. How uninspiring.
It would also be better suited if they had a staff that served hot food and didn’t ignore you. Seriously, worst CFA in Atlanta.
Many retailers and especially fast food chains have implemented a ‘retail refresh’ to better serve customers and online food ordering channels. Have you ever been on a road trip and had to stop at a McDonald’s or old gas station and your first impression is guessing the age of the structure? Retailers want your experience to be good. Chick-fil-A is a best in industry fast food joint and most of their strategies payoff and some are even trend setters. “My pleasure.”
wish they would model their architecture after the nextdoor Howell’s shopping center. I like the Rosemary Beach vibe we have going there. It can be done!! Instead of sticking out in the ‘hood why not try to blend in.