Heyday Skincare Launches First Atlanta-Area Location

New York-based brand introduces consumer-focused skincare services in Georgia with a Dunwoody franchise.

There is an update to this post: Heyday Opening Second Atlanta Location This Fall

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Photo: Official
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Heyday has expanded to the Atlanta area with a Dunwoody outpost, according to a press release. With a team of certified skincare experts, progressive products, and customized facial experiences, Heyday provides fully customizable 50-min facials that are personalized to each client with the option to add enhancements.

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Heyday is expected to officially open on Thursday, August 11, 2022, at 123 Perimeter Center W., Suite 300. On Tuesday, August 2, 2022, the facial studio and retail shop kicked off grand opening festivities with a ribbon cutting. The 1,894-square-foot Dunwoody location is the first franchise from Atlanta-based private equity group, Level 5 Capital Partners, to open in the Atlanta market.

“We’re thrilled to launch in the Atlanta market with our Dunwoody shop opening this summer,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Atlanta-based Level 5 Capital Partners in a statement. “Consumers are focused on self-care and wellness now more than ever before, and with that comes the need to help them break through the noise and choose what’s best for their individual needs. Heyday aids consumers in doing exactly that by providing them with product recommendations and facials formulated to address their individual needs from real experts in the skincare field, either by appointment or a monthly membership model.”

A pre-opening sale is now live for Heyday Dunwoody. Facial enthusiasts are invited to pre-order their first-time facial for $65 (normally $130 – 50% off). Heyday Dunwoody’s full-time offerings include facials (after first-time visit, $130), Membership ($99/month which includes a monthly facial, 50% off enhancements and 20% off all products at sign-up / 15% off anytime), and enhancements (50% off for members and include Gua Sha, Microdermabrasion, LED Light Therapy Professional Peels and a Lip Boost).

Heyday currently has 12 locations across New York, Los Angeles, Philadelphia and Bethesda. Atlanta is the latest city to welcome the brand, which has a series of openings underway in markets across the country and plans to open over 300 shops by 2026.

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Photo: Official

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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