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Heyday, the facial studio and skincare retail shop, continues to stake its place in Atlanta. With expansion led by Atlanta-based private equity group Level 5 Capital Partners, the first franchise in Dunwoody officially opened on Thursday, Aug. 11. The brand has no plans to slow down, already announcing its second location in Midtown slated to open in fall 2022.
“As excited as we are to welcome Atlanta to the Heyday experience with the first location, we are even more ready to expand into additional areas of the city,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners in a statement. “With our second location planned to open in Midtown this fall, we stay true to the brand’s goal of offering personalized facials to the modern-day customer. We welcome everyone to try out Heyday in Dunwoody at the Perimeter Center and again in Midtown when it opens.”
Heyday Midtown will be located at 931 Monroe Dr. NE in the Midtown Promenade, which is currently under redevelopment for a revitalized look. Located just south of Piedmont Park and Virginia Avenue, Heyday Midtown will have direct access to the Atlanta BeltLine’s Eastside Trail. It will offer the same facials, and skincare products available for purchase that all Heyday customers have come to know. The 50-minute facials are customized to each client with the help of trained and personable estheticians. Customers are invited to purchase a Heyday membership ($99/month which includes a monthly facial, 50% off enhancements and 20% off all products at sign-up / 15% off anytime), and enhancements (include Gua Sha, Microdermabrasion, LED Light Therapy Professional Peels and a Hydration Infusion), or book one-time facials for $130. The Midtown location is set to open in fall 2022 with opening date to be announced.
More recently, Heyday Perimeter, located at 123 Perimeter Center W., Suite 300, officially opened its doors to the public on Thursday, Aug. 11. An opening sale is currently live with guests invited to purchase their first-time facial HERE for $65 (normally $130 – 50% off).
Heyday currently has 13 locations across New York, Los Angeles, Philadelphia, Bethesda and Alexandria. Atlanta, the 13th location, is the latest city to welcome the brand, which has a series of openings underway in markets across the country and plans to open over 300 shops by 2026.