Pihakis Restaurant Group Wednesday announced Hero Doughnuts and Buns will open its second metro Atlanta location in fall 2022.
The doughnut shop is coming to Town at Trilith in Fayetteville, located adjacent to Trilith Studios, the second largest movie studio in North America. Town at Trilith is a mixed-use development consisting of homes, apartments, micro homes, public green space, nature trails, parks, shops, and restaurants.
“The Hero team has had its eyes on the community for years,” Founder and Partner Wil Drake said in a press release. “We have personal ties to Fayette County and an understanding of the opportunities and dynamic growth in the area which makes us thrilled to expand to Trilith.”
Started as a pop-up shop in Pepper Place Farmer’s Market in Birmingham, Ala., Hero Doughnuts and Buns has grown to include two restaurants in Birmingham, Ala. and additional locations in Atlanta and Charleston, S.C. Through a partnership with Capstone Development Partners, the doughnut shop plans to expand nationwide and fuel its growth by opening storefronts in a variety of locations including universities and bourgeoning communities.
“The evolution of founder Wil Drake’s vision to bring authentic, brioche-style doughnuts with creative and classic flavor combinations has morphed into a casual, all-day dining experience with a robust menu,” according to the release.
“Hero Doughnuts is all about connecting to the community and having fun which makes them perfect for our town of artists, creators and entrepreneurs,” Rob Parker, president of Trilith, said. “They’re in tune with Fayetteville and its residents, so they’ll be a wonderful addition to our booming food scene and retail district.”
Hero Doughnuts and Buns bakes gourmet breakfast pastries with a wide range of flavors including classics like chocolate glazed, raspberry jam, Boston cream and apple fritters in addition to unique creations like maple sea salt, blueberry crumble, pistachio and cereal milk. Along with its signature doughnuts, the menu offers full breakfast plates, burgers, lunch sandwiches, salads and sides.
Guests can order Domestique Coffee including espresso drinks, draft lattes and nitro cold brew. Fun adult beverages — beer, wine, mimosas, spiked lattes and other brunchy drinks are also available. It will be open daily from 7 a.m. to 5 p.m.