Alejandra Luaces-Riera, a former Mailchimp developer who was “bored, lonely, and unmotivated by my day job,” is giving her Hell Yeah Gluten Free bakery a permanent home.
Luaces-Riera is in permitting with the City of Atlanta to build out a storefront for the bakery.
It will be situated in the Inman Park development that houses LLoyd’s, at 900 DeKalb Ave NE, between the Daily and Creature.
Hell Yeah Gluten Free has been operating out of Luaces-Riera’s home kitchen for more than five months, as she developed recipes for “the best gluten-free food ever.”
“I was diagnosed with Celiac almost ten years ago,” Luaces-Riera wrote on a now-funded Kickstarter page for the bakery.
“As a Hispanic lady, this shattered me–food is such a big part of my culture and of comforting myself and others. How could I never eat bread again? My personal struggle combined with seeing the overwhelmingly positive reception and huge demand for gluten-free really lit a fire under my buns to create an equally delicious and impressive option for people who are avoiding wheat, no matter the reason.”
While the Kickstarter was successful, a GoFund me at the end of March was launched to raise additional funds, namely for construction costs.
Gibson Construction, the General Contractor responsible for Pancake Social’s Ponce City Market build-out, has been hired for Hell Yeah Guten Free.
The bakery has partnered with nearby Queen of Cream, at 701 N. Highland Avenue, to operate a pop-up during construction.