Gusto! Sets Nov. 5 Opening for its Seventh Atlanta-Area Eatery

Situated in Avalon in Alpharetta, the new location is the first for the company outside the perimeter.

Gusto! founder Nate Hybl early next month will open the quick-casual restaurant’s seventh Atlanta-area location, according to a press release Friday. Situated in Alpharetta’s Avalon mixed-use, the new gusto! replaces King Barbecue, at 4195 Avalon Blvd., with an opening on the books for Thursday, November 5. Doors will open at 10:30 a.m.

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“We are excited to continue to grow the gusto! brand by opening our first shop outside the perimeter; Avalon is the perfect place call our newest home,” Hybl said in the release. “We are honored to be a part of this special community and can’t wait to get to know our new neighbors.”

To celebrate the grand opening of gusto! Avalon, the team will be hosting a “one-of-a-kind” grand opening activations including:

  • In addition to complimentary meal vouchers and exclusive “First Fifty” swag bags, the first 50 guests will receive wireless headphones to participate in a silent disco, “providing participants with the opportunity to maintain social distancing while taking their gusto! celebration around Avalon and waiting for the doors to open.” Check-in will begin at 9 a.m.
  • 10 percent of all sales from opening day will go to North Fulton Community Charities, an organization that serves close to 10,000 individuals and families with emergency needs in the cities of Alpharetta, Johns Creek, Milton, Mountain Park, and Roswell.
  • Exclusive to the Avalon location, gusto! introduces “LimeWine,” a rosé-infused version of gusto!’s fresh-squeezed Limeade.
  • Hybl launched the gusto! Avalon’s Mural Contest, calling for Alpharetta artists and muralists to enter for a chance to have their work featured on the walls of the new space. gusto! will cover all supplies, and the selected artist will be compensated $1,500 for their time and talent. Artists are encouraged to email mockups.

The menu at gusto! Avalon is the same as at its fellow Atlanta-area locations. To customize an entrée, guests start by selecting a base of mixed greens, seasoned brown rice, half and half (rice and greens), or a steamed flatbread wrap, then picking a protein such as grilled chicken, grilled umami tofu, grilled shrimp, or the newest addition, smoked salmon. To bring the bowl or wrap “to life,” guests choose a gusto, or signature flavor profile, like chile sesame BBQ, tzatziki lemon artichoke, sweet soy sriracha or – launching the week of opening at all locations – the fall feature butternut squash, apple and goat cheese. House-made sweet potato chips accompany every dish.

gusto! has partnered with global architect Gensler and longtime design collaborator Lindsay Denman to design the guest experience. Local operating partner Daniel Wood oversees gusto! Avalon.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

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