A popular denim brand known for style and inclusivity appears to be coming to Atlanta.
Good American is planned for Lenox Square, according to construction documents. The 2,750-square-foot store would be on the mall’s ground floor and include several fitting rooms.
Khloé Kardashian and Emma Grede launched Good American in 2016. The brand was designed to be inclusive and to challenge industry norms. In addition to jeans in a wide range of sizes, the brand has expanded to include other ready-to-wear apparel, swimwear, shoes and activewear.
“Our manufacturers produce to the best of industry standards, and are constantly innovating to implement new techniques and sustainable practices,” according to the company website.
Good American has retail stores in Los Angeles, Newport Beach and Las Vegas. The products can also be found online and in select stores like Nordstrom, Saks Fifth Avenue, Bloomingdale’s and more.
Grede is also a founding partner of SKIMS, another Kardashian-backed brand that recently opened a retail storefront at Lenox Square.
