German Grocer Lidl Proposed Along Atlanta Highway, Directly Across from Competitor ALDI

Proposed grocer is a part of a larger redevelopment plan spanning 11.37 acres with plans to include over 14,000 square feet of commercial space.
Stock Lidl Rendering: Official
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Rapidly-expanding German grocery chain Lidl is set to present a proposal for its first location in the Athens area during the December 9 Athens-Clarke plans review session, according to an agenda for the meeting.

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The proposed site, at 3201 Atlanta Highway, is part of a larger redevelopment masterplan by Jim Wilson & Associates, that will include approximately 14,000 square feet of commercial space, 36,000 square feet of grocery space (likely to be allocated to Lidl if approved,) and 379 parking spaces, on the 11.37-acre lot. 

Lidl would be built from the ground-up at the site, according to the agenda.

Marketed as a discount grocer, Lidl competes directly with ALDI, another German grocer. The proposed site is proximate to other grocers including the aforementioned ALDI and a Walmart Neighborhood Market, as well as a Publix. 

Lidl currently operates 17 other locations in the state with 16 in the metro Atlanta area and one location in Augusta, according to the company’s website.

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Photo: Loopnet

Masato Webb

Masato is a fourth-year student at the University of Georgia studying Management Information Systems while also pursuing a Certificate in Sustainability. He is passionate about responsible, sustainable, and equitable urbanism. Based in Athens, he covers construction and development topics in the Athens Metropolitan Area with an emphasis on projects within the city limits.
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