Free People opens its West Midtown location

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Photo courtesy of Free People

White Provision shopping center welcomes woman’s clothing boutique

Free People, a specialty clothing brand featuring the latest trends and vintage collections for women, has opened its new location on the Westside.

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Located in the White Provision shopping center, at 1170 Howell Mill Road, this is the 67th store for the clothing boutique, according to a press release.

At 2,500 square feet, Free People’s Westside location is the largest of its two Atlanta locations. Its first location opened last August at Lenox Square Mall.

The store will carry an assortment of apparel, outwear, accessories and intimates, according to the release.

The spring collection features a rainbow of colored denim, animal-friendly vegan leather products, beautiful spring florals, and of course the brand’s signature maxi styles.

Free People will offer “boho-chic styles” such as flower headbands, cut off shorts, and retro sandals.


Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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