Former Moreland Shopping Center Proposal Contains Nearly 700 Mixed-Residential Units

The proposed development could prompt a Development of Regional Impact review process.
Photo: Google Earth Pro

Last month, a large mixed-use development plan was submitted by Kimley Horn to the City of Atlanta on behalf of Empire Communities. For the project to move forward, a Special Administrative Permit approval request is being sought to develop the property located at 1296 Moreland Avenue SE. along with documents supplied to the Georgia Department of Community Affairs.

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Communities like Atlanta must submit project information to the Georgia Department of Community Affairs to determine whether the project meets or exceeds development thresholds and whether the development could produce impacts affecting the area surrounding the project, resulting in a Development of Regional Impact Review (DRI).

According to submitted plans, the 33-acre property is currently zoned MRC-1-C and proposes a multi-residential development consisting of 272 one-bedroom units and 136 two-bedroom units, and 273 two-bedroom townhome units for a total of 681 units. Additionally, the project also proposes 12,000 square feet of retail space.

If this project proposal is determined to meet the minimum development thresholds, a delegated Regional Development Center such as the Atlanta Regional Center (ARC) will prepare a written analysis of the proposed DRI based on the evaluation of information provided by the applicant and the City of Atlanta. According to the Community Affairs website, this evaluation addresses the following items:

  • Impact of the project on neighboring jurisdictions
  • Impacts on the natural environment, including water resources.
  • Impacts on the economy of the region, including factors such as the projected changes in the number of additional permanent jobs, the amount of disposable income, governmental taxes and fees, and costs of governmental facilities and services associated with the proposed project.
  • Impacts on public transportation, water supply, sewer, solid waste, or other public facilities.
  • Impacts on the availability of adequate housing reasonably accessible to places of employment.
  • Project consistency with the Department’s Quality Community Objectives.

According to City records, Moreland Shopping Center was completed in 1959 and contained 209,399 square feet of retail. The property is currently home to Value Village thrift store and the Dollar Tree.

The development team consists of Kimley Horn, Local Architects, HLR Architects, and Trammell Crow Company. The project is estimated to be complete by 2024.

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Source: Official
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Dr. Anita Archambeau

Anita Archambeau, DPA AICP, is a freelance writer, adjunct professor, and consulting urban planner. She has over 25 years of community and economic development experience in local government. When she’s not working, you can find her exploring local craft breweries, walking her two beagles, or traveling to visit her adult children living in New York City and Minneapolis.

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