Forever 21 to open its Lenox Square Mall store October 15

Forever 21 ~ What Now Atlanta
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New York flagship store courtesy of Forever 21 on Facebook

First 400 shoppers on opening day to receive free gift card that could be valued up to $210

Forever 21 is set to open its newest location at Lenox Square Mall in Buckhead.

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Its grand opening event is scheduled for Saturday, October 15, 2011 at 10 a.m. The first 400 people in line will receive a free gift card that could be valued up to $210 and one additional winner will get a chance to win one of the season’s newest outfits valued up to $125, according to a press release Wednesday.

The new store will occupy over 27,000 square feet of retail space. It will feature the retailer’s other brands, including Heritage 1981, 21MEN, Love 21 and Forever 21 Girls.

“Shoppers in Atlanta really understand our trends and we are looking forward to providing them with fun merchandise and an exciting shopping experience,” Larry Meyer, Forever 21’s executive vice president, said in the release.

Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women’s and men’s clothing and accessories and operates over 480 stores in the United States, with international operations in Canada, Europe, Ireland, Japan, Korea, Philippines, and United Kingdom.


Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

5 Responses

  1. Very excited about their mens offerings! I found some good pieces at their New York stores, so I’m glad they’re bringing the idea down here. Quality isn’t the greatest, but you get what you pay for.

  2. I thought this location was going to be an XXI instead of a Forever 21?
    XXI are the higher level stores within the brand.

  3. That was my understanding and why the gutted all the other stores in the back and reilined the escalators and elevator, to make room for the 20,000 + XXI Forever store. Now some are calling it Forever 21 so which is it???

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