Owner says outpost was too close to other locations.
Flip Burger‘s location at 666 North Highland Avenue in the Poncey-Highand neighborhood has shuttered, according to Eater.
With locations in Buckhead and West Midtown as well, ownership revealed that the Poncey-Highland location was too close to the other outposts. The gourmet burger chain has Birmingham and Nashville outposts as well.
Here is the statement given to Eater regarding the closing:
“After careful consideration we have made the decision to close the Flip Burger Poncey-Highland location due to its close proximity to our successful Howell Mill and Buckhead locations. We thank our loyal fans from the neighborhood and appreciate the support they have shown us over the years. We also thank our wonderful team in the restaurant who gave excellent service to all of our guests. We are working on transferring as many of those employees to our Howell Mill and Buckhead locations and encourage our loyal fans to visit us at those locations. Flip looks forward to introducing guests to new menu items, exciting events, and more in 2016.
What do you think should replace Flip Burger in Poncey-Highland? Let us know what you think in the comments section below!
3 Responses
Why not just admit that the location failed. For some reason, this really galls me. This location is nowhere remotely close to the other two, not by car, and certainly not by the bike and walking transit modes that are so common in the neighborhood. The inability to admit failure makes me want to not patronize them. It’s the worst kind of egocentrism.
Um, the locations weren’t that close together. It’s not like it was an easy trip between the three.
Location seemed to be fine though despite some of its challenges. I just think that FLIP has been a victim of its own success. They were at the forefront of the gourmet / creative burger in Atlanta and since then better options have popped up, IMO.
Did this location EVER really work? Even when it was HD1, it was never crowded, and the two times i went to flip, you could fire a cannon and not hit anyone. You can’t blame the location, Sweet Auburn next door is proof of that.
In any even,t I hope whatever comes in next can at least have decent trivia.