First Watch Decatur To Open April 10

The brunch spot April 9 will host a charity event for The Giving Kitchen, with 100 percent of profits going to donations.

The brunch spot April 9 will host a charity event for The Giving Kitchen, with 100 percent of profits going to donations.

First Watch Restaurants, a breakfast, brunch and lunch concept, Wednesday announced it will open its newest restaurant at 7 a.m. Monday, April 10, at 2571 Blackmon Drive, Suite 100, in Decatur.

The 3,000-square-foot restaurant will host a pre-opening event on Sunday, April 9, to benefit Atlanta-based charity The Giving Kitchen, which provides emergency assistance grants to Atlanta’s restaurant community facing unanticipated hardships.

The free, public event, is from 9 a.m. to 2 p.m.

“It’s been a great four years for First Watch in the Atlanta area,” Chris Tomasso, president of First Watch, said in a prepared statement.

“We opened our first restaurant here in 2013, and the response and demand from customers has been outstanding. We couldn’t be more excited to bring First Watch’s fresh breakfast, brunch and lunch menu here, and to celebrate this milestone all while supporting our friends in crisis in the restaurant community here.”

First Watch’s curated menu includes items like Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes, and a Juice Bar with beverages including the Kale Tonic.

The restaurant will open with First Watch’s latest “Urban Farm” interior design, which combines “farm fresh elements with a high-energy, urban vibe.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

The First Watch in Decatur will be the company’s seventh restaurant in the Atlanta area, with other restaurants in Alpharetta, Dunwoody, Vinings, Snellville, John’s Creed and Kennesaw.

The new restaurant will employ about 25 people.

New Urban Farm design of another First Watch location.
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New Urban Farm design of another First Watch location.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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