First Tenants Announced for $40 MM Westside Village, Construction Underway

Primrose Schools, The Refinery join roster at forthcoming 100,000-square-foot mixed-use.

Construction is underway at Westside Village, the latest “Upper Westside” project.

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The 100,000-square-foot mixed-use development by Eden Rock Real Estate Partners has also joined forces with Stein Investment Group (Stein) and Frank Buonanotte, according to a press release Thursday.

Stein and Buonanotte, the real estate execs behind the “redevelopment success” of Westside Ironworks, join as Eden Rock’s joint venture partners responsible for capital, debt and project execution.

Eden Rock remains lead developer and continues to be responsible for Westside Village’s overall development vision.

“Despite the seemingly unstoppable popularity and growth of West Midtown and the Upper Westside, this particular submarket remains one of the most retail- and restaurant-starved, particularly for everyday necessities and services,” Buonanotte said in the release.

“Westside Village offers us an opportunity to establish an approachable, community core that builds on what Publix started and appeals to the surrounding cross-generational neighborhoods. Neighborhood-oriented amenities at a superior level are really our focus for creating this village center.”

Initial construction begins with the adaptation of the existing 51,000-square-foot warehouse situated along Marietta Boulevard, the demolition of other smaller buildings and the new construction of three additional buildings on the 10-acre site located immediately south of Moores Mill Road.

The $40 million adaptive reuse project has also signed its first tenants.

Primrose Schools, an early education and care provider, will open a 12,400-square-foot facility in Westside Village in early 2019.

Fitness training club concept The Refinery will occupy an 11,700-square-foot space in the development.

“Specializing in highly personalized programs for individuals and small groups, the luxury sports club brings the latest in fitness technology and equipment to the Upper Westside,” according to the release.

Offerings include adult fitness training, youth sports performance enhancement training (ages 7-22), a private Pilates studio and a therapeutic “chiro-spa” for sports recovery, pain management, and everyday wellness.

The Refinery is expected to open early 2019.

Over the past 24 months, Eden Rock has assembled 12 parcels, zoned, designed, pre-leased and secured acquisition capital for this project.

In the next 60 days, the new partnership will close on an additional .5-acre parcel at the northernmost corner to better accommodate parking for shopping center patrons in response to the robust restaurant interest.

Redevelopment plans call for the transformation of the existing warehouse building and the construction of three new commercial structures as well as 19 residential townhomes.

The retail and restaurant portion fronts Marietta Boulevard, which the developers will widen and add dedicated turn lanes and a new traffic signal to facilitate ingress and egress.

Existing Queens Street NW will be abandoned and replaced with a new road that extends through the center of the development from the intersection of Marietta Boulevard and Coronet Way to La Dawn Lane NW.

Atlanta-based Schroeder Architects is the architect.

The development is expected to be complete by early spring 2019.

Westside Village_Overview
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Rendering: Official
Westside Village _Firepit
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Close-up of fire pit and communal seating adjacent to courtyard | Rendering: Official
Westside Village_PatioCourtyard
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Courtyard between two restaurants intended for live music while dining | Rendering: Official
Westside Village_PatioCourtyard
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View over sunken seating and fire pit into courtyard between two restaurants | Rendering: Official

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta, What Now Los Angeles, What Now San Diego, and What Now Las Vegas.
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