The farm-to-table concept hopes to be the "Art Basel of restaurants."
Miles Alexander III, a real estate developer and multi-unit fast-food franchisee, is getting into the fine dining business.
Alexander has plans to open Farmacy Restaurant and Lounge in Sweet Auburn with consultation from Karim Lawrence of Lawrence & Consultants.
"We want to bring something different to Edgewood Avenue," Alexander told What Now Atlanta in an interview Tuesday.
"An Art Basel of restaurants."
Alexander, who's owned McDonald's and Five Guys franchises "to learn numbers and operations," is looking to build on the burgeoning art scene on Edgewood with the addition of Farmacy Restaurant.
The full-service concept, at 444 Edgewood Avenue in Sweet Auburn, gets its name from a play on the words "farm" and "pharmacy," a "farm-to-table" concept with a mantra that food is medicine.
Farmacy Restaurant would occupy a two-story, 4,500-square-foot space, with a restaurant on the ground-level and a lounge on the second floor.
Alexander and Lawrence are "in negotiations with one of Atlanta's leading chefs" to develop Farmacy Restaurant's seasonal menu, a "globally-inspired" one that would, with each season, introduce a "different culture."
The restaurant would serve lunch, dinner, and brunch. A "preliminary" menu lists items like Oxtail Soup, Pecan-crusted Trout, Fried Catfish, and Skirt Steak.
For Farmacy Restaurant's interior, Alexander said he was inspired by Vandal in New York City.
"Expect a lot of art and graffiti expounding on the artful theme of the neighborhood."
Farmacy Restaurant could open in March 2017 pending the permitting process with City of Atlanta which is being handled by The Dogwood Restaurant Consulting Group.