[Exclusive] Falling Rabbit To Bring ‘Whimsical’ Seasonal Eats To Parsons Alley

Studio SOGO has designed the space to reflect the 'whimsy of the childhood poem that was the impetus of the restaurant's name.'
Listen To This Post

Parsons Alley next year will be home to Falling Rabbit, a new restaurant from Chicago Chef Chuck Woods.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

Falling Rabbit will feature a “contemporary seasonal menu with a whimsical approach” in the Duluth development, at 3580 W Lawrenceville Street.

“We’ve pushed ourselves to think outside of the box and bring a fresh perspective to the area,” Woods told What Now Atlanta (WNA) in an interview.

Studio SOGO is behind the restaurant’s design.

“We wanted to come up with a design that reflected both the refined pallet of Chef Woods’ menu and the whimsy of the childhood poem that was the impetus of the restaurant’s name,” Leslie Ellsworth, the lead architect on the project, told WNA.

“At first glance, the space is a classic mix of art nouveau and mod lines; moody, and low-lit. As you explore, however, patrons will discover some unexpected and even fanciful twists in decor, letting you know that Falling Rabbit has class without taking itself too seriously.”

Falling Rabbit should open in the “early months of 2020.”

“We saw the parsonage building at {Parsons Alley} and fell in love, but downtown Duluth is what sealed the deal,” Woods said.

“There’s a strong sense of community that really spoke to us.”

Falling Rabbit is the latest concept announced for Parsons Alley.

Sweet Octopus will serve a variety of Asian fare in the Duluth development starting later this year.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
Ann Tiberghien
10 months ago

Welcome to Duluth! As a native of Duluth and one who lives on W. Lawrenceville Street I am excited about Falling Rabbit becoming a part of our great little community.

Related Posts


Login to manage your profile and comments


Register now to manage your profile and comments. 
The information provided will only be used to create and manage your comments.

Sign up now to get our Daily Breaking News Alerts

Be the first to know. Sign-up to get our breaking news alerts delivered straight to your inbox. Go ahead. It's absolutely free!