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Eleven TLC is now serving adaptogenic teas (T), lattes(L), caffeine (C), and vegan soft serve ice cream in Ponce City Market, the wellness company’s first-ever storefront. Eleven TLC debuted for the first time Monday, January 11, according to a press release. Company Founders Hea Won Chun Harris and Charles Harris came up with the Eleven TLC concept when they “saw a need for shifting the standard of what makes a ‘healthy’ beverage,” according to the release.
“Our mission is to create a 21st-century lifestyle brand that is enduring and leading, not only through amazing products but through the love and respect of our mother earth and all humanity,” Hea Won Chun Harris said. “We are so excited and proud of what we’ve been working on and can’t wait to share it with everyone. This ideal was seeded over 11 years ago and has evolved since then, but the premise has always been “healthy is wealthy and wise.”
Opening officially at 11:11 a.m. on 01.11.2021 is no coincidence for the Eleven TLC owners. When broken down, this date’s numerology signifies the number 11, which is significant to the duo as this number has been coming up consistently in their lives.
The Eleven TLC menu features four separate sections: Lattes with Benefits, Matcha, EA (effervescent + adaptogenic) Teas, and Vegan Soft Serve Ice Cream. In addition, Eleven TLC offers a separate Wellness Tincture menu including quick-absorbing herbal extracts — all tinctures are FDA-certified, GMP-certified and USDA organic.
Located within the Central Food Hall across from Batter Cookie Dough, Eleven TLC’s space was created in collaboration with The Design Theorem The shop incorporates several sustainable practices such as working with local vendors whenever possible, eliminating dairy, and serving all beverages in compostable cups and straws made out of renewable resources. Eleven TLC is open Monday through Saturday from 11 a.m. to 7 p.m. and on Sunday, 11 a.m. to 6 p.m.