A fashion brand is opening a store at Sugarloaf Mills.
DTLR is working on a store at the Lawrenceville shopping center at 5900 Sugarloaf Parkway, according to construction documents. DTLR is known for its street-inspired clothing, athletic shoes and accessories. Featured brands include Nike, Adidas, New Balance, Timberland, Puma and more.
Established in 1982, DTLR now has more than 245 stores in 19 states, including several in Georgia. It was originally called Downtown Locker room before rebranding to DTLR. The company is headquartered in Maryland.
DTLR Inc. joined forces with lifestyle retailer Sneaker Villa Inc. in 2017. JD Sports acquired the company in 2021.
The company is hiring full-time and part-time sales associates for the upcoming location at Sugarloaf Mills. According to a site map, it appears that the store is going into the space occupied by FYE, across from the AMC movie theater. The scope of work includes reconfiguring the space to build a new sales area, a fitting room and a stockroom, according to construction plans.
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