A diamond retailer has opened its first Georgia showroom.
Diamonds Direct is now open in Buckhead at the corner of Peachtree Road and Maple Drive. The jeweler specializes in ethically sourced diamonds.
“Atlanta has been on our radar for some time now, and Buckhead’s business climate made it a natural fit for Diamonds Direct,” Diamond Direct Partner and President South Dovy Klarberg said in a news release. “We see significant opportunity in the greater Atlanta area, and we look forward to becoming part of the community as we introduce our white glove experience to the market.”
Diamonds Direct is headquartered in Charlotte, North Carolina. Founded in 1995 and acquired by Signet Jewelers in 2021, the company offers loose and mounted diamonds, engagement ring mountings by America’s top designers, fashion jewelry, timepieces and more.
The brand offers signature services, including a 110% Lifetime Upgrade that enables customers to trade in their original engagement ring, solitaire diamond pendant or diamond stud earrings and apply 110% of the original purchase price towards an upgrade to a different size, quality or shape.
All customers receive a lifetime warranty and complimentary services following a purchase, including jewelry maintenance, tightening, cleaning, sizing and appraisal.
The new store will foster Atlanta connections through partnerships with organizations such as the Ronald McDonald House Charities and CURE Childhood Cancer, according to the news release.
“Atlanta is home to an incredible network of nonprofit organizations, and we look forward to contributing Diamonds Direct’s support to causes that are meaningful to the local community,” said general manager Daniel Waters.
Diamonds Direct Atlanta is open Monday to Friday from 10 a.m. – 7 p.m. and Saturday from 10 a.m. – 6 p.m.
