Curry Up Now Madison Yards Sets Sept. 24 Grand Opening

Indian fast-casual franchise will celebrate its first day in Reynoldstown with 50 percent off on digital orders.
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Growing Indian fast-casual franchise Curry Up Now will celebrate the grand opening of its Madison Yards location Thursday, September 24, according to a press release this week. The restaurant, at 915 Memorial Dr. SE Suite 210, will celebrate by offering 50 percent off orders placed via the Curry Up Now app and website all day long with code “CelebrateATL”. This location joins another in Decatur, which opened last summer, and will be closely followed by another Curry Up Now opening, at 24 S Main Street in Alpharetta, in October. The local franchisees are also on the fast track to complete another Curry Up Now outpost at The Interlock, which will also feature Curry Up Now’s craft cocktail bar concept, Mortar & Pestle.

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“Our Decatur opening last year was the perfect way to introduce Curry Up Now to the greater Atlanta area, but we’re thrilled to be opening closer to the heart of the city in a popular center like Madison Yards,” Hemant Suri, Atlanta franchisee for Curry Up Now, said in the release. “We are excited to welcome the community to the newest Curry Up Now restaurant with our Grand Opening event, and look forward to becoming a go-to spot for Indian cuisine lovers in Atlanta.”

Curry Up Now began as a food truck in 2009, founded by husband and wife duo, Akash and Rana Kapoor, and ably supported by co-founder and Senior VP of Operations, Amir Hosseini. “Despite the crazy and unprecedented year that 2020 has been, we’ve seen great growth as a brand and are very excited to welcome the new Madison Yards restaurant to our expanding Curry Up Now family,” Akash Kapoor said in the release. “Hemant and the Atlanta team have worked tirelessly to get this restaurant ready for the opening, and now that they have Alpharetta and The Interlock on the horizon, it’s shaping up to be a big year for Curry Up Now’s Atlanta expansion. With the opening of the Madison Yards location, we have now opened 5 restaurants since February.”

The Madison Yards location will be open Sunday through Thursday from 11:30 a.m. to 9 p.m., and until 10 p.m. on Friday and Saturday.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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