Crowne Plaza Midtown To Open First Thrive Coffee Shop

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Crowne Plaza Midtown To Open First Thrive Coffee Shop

Midtown hotel to partner with Roswell-based coffee innovator to open the first cafe of its kind.

The Crowne Plaza Midtown will introduce the first Thrive Coffee Shop in Atlanta this spring.

John Hirt, Food and Beverage Director at the Crowne Plaza Midtown told What Now Atlanta (WNA) in a phone conversation Thursday that the cafe will serve coffee, tea and other beverages as well as locally made pastries from Atlanta favorite, Highland Bakery.

The cafe is not a chain "as of yet," but Roswell-based Thrive Farmers Coffee does supply Chick-Fil-A.

Thrive Coffee

THRIVE Farmers Coffee is a supplier of farmer-direct specialty-grade coffee to retailers, wholesalers and consumers. The company noticed a big increase in market demand for high quality coffee and began connecting small coffee farmers to the supply chain by processing, roasting, packaging and selling coffee directly to consumers. This approach has dramatically increased the price that small farmers can command for their crops. The income of some of Thrive's partner farms is up to ten times more than they would have earned in the traditional system.

The cafe is projected to open in April.

Thrive Coffee

Will you be visiting the cafe for high-quality coffee and local pastries? Tell us below...

Are you a salesperson who wants to contact John Hirt? Click here.

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    string(43) "590 West Peachtree St NW, Atlanta, GA 30308"
    string(9) "33.770221"
    string(10) "-84.388165"
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Julia Sirb

Julia studied Urban Planning and Economic Development at GSU's School of Policy Studies. She is interested in the way a city's built environment, policy decisions, and economy work together to shape its culture. When not typing, she's writing calligraphy or looking for the next great shot through the lens of her medium format film camera.

2 responses to “Crowne Plaza Midtown To Open First Thrive Coffee Shop

  1. Coffee? Nice! I just hope they use a filtration system for the water before they brew the coffee as I do NOT like fluoride and other toxins in my drinks.

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