creole nouvelle going for seconds a block away?

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creole nouvelle going for seconds a block away?


Plans For a Second Location Only One Block Away. Yep.

Creole Nouvelle Cajun Kitchen celebrated its grand opening back in February of this year and already has plans for a second location.

With overwhelming success (food is good), the 1000 square foot space at 123 Luckie Street is ideal for their lunchtime take-out crowd, but not for much more. The solution? Owner Tre Brown has her eye on restaurant space a block away, looking to lease vacant real estate through Matlock Advertising and Public Relations at 107 Luckie Street.

With seating for 200, the new location adjacent to Matlock will open under the Creole Nouvelle name in conjunction with the existing Cajun kitchen.

Each space will serve separate functions: dine-in at the new location and take-out for lunch as well as catering at the original.

Double overhead (to begin with) has us questioning this move. Parties on both sides suggest that money invested in renovations and inexpensive rent make operation at both locations feasible.

A lease has not been signed though sources from both Matlock and Creole Nouvelle have indicated chances are good that a deal will be cut soon.

Can a start-up survive with two of the same concepts within a block of each other, or should Creole Nouvelle add the recipe for failure to their menu? Tells us your thoughts (cause we've got a few select).

Creole Nouvelle
107 Luckie Street Northwest
Atlanta, GA 30303

Creole Nouvelle

107 Luckie Street Northwest Atlanta, GA 30303
Caleb J. Spivak
Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

3 responses to “creole nouvelle going for seconds a block away?

  1. Now Creole Nouvelle is closed "For 3 Weeks" without a reopening date. Indications are that they will have some bakery and a bar (yet, they don't have a liquor license)

  2. Trenacia Brown and her partner in crime, Reggie McCullough, a just need to give up. I used to work for them. In a matter of two weeks, they lost about 5 staff members. They never paid me on time and once wrote a check that bounced to a fellow co-worker. As a matter of fact, they still owe me my last check.

    Creole Nouvelle was probably the 4th establishment they attempted to run in about 5 years. They talk a good talk, but refuse to run a legitimate business.

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