Cousins signs five more tenants for Emory Point

Burgerfi, Bonefish Grill, Paradise Biryani Pointe, LOFT and Francesca’s Collections join retail mix.

Burgerfi, Bonefish Grill, Paradise Biryani Pointe, LOFT and Francesca’s Collections join retail mix.

Five more shops and eateries have signed on to the new Emory Point project in northeast Atlanta, Cousins Properties today announced in a press release.

Sign up now to get our Daily Breaking News Alerts

Opt out at anytime

Burgerfi, Bonefish Grill, Paradise Biryani Pointe, LOFT and Francesca’s Collections, are the latest additions to the mix of national and local brands at Emory Point, the $100+ million mixed-use development.

Burgerfi, the Florida-based casual restaurant known for its gourmet burgers, is new to the Atlanta market after growing to 22 locations throughout the Southeast, Northeast and West Coast.

The concept resembles hamburger stands from the 1950s and 1960s, but with a twist: it only serves all-natural, grass-fed beef with no chemicals or additives. The restaurant menu includes gourmet toppings, desserts, craft beer and wine.

Bonefish Grill, founded in 2000 in St. Petersburg, Fla., currently has eight locations in Georgia. The restaurant specializes in market-fresh fish and other wood-grilled specialties and prides itself on creating an experience that draws on simplicity, quality and consistency in food, service, ambiance and value.

Paradise Biryani Pointe offers many variations of biryani, a popular, rice-based dish, and features Indian, Persian and Middle Eastern inspired dishes in a unique café atmosphere. This will be the chain’s second location in Georgia.

Two new women’s shops have also chosen Emory Point. LOFT is one of two brands by women’s clothier Ann Taylor Inc. Francesca’s Collections is an eclectic women’s boutique that offers an affordable collection of apparel, gifts, and accessories all handpicked from around the world. Opened in 1999, Francesca’s Collection is one of the fastest growing women’s fashion retailers in the country with locations in more than 41 states.

Emory Point is now 82 percent committed. Its retailers, restaurants and professional services are expected to have staggered openings starting in November.

“As the fall openings near, we’re excited to add to the list of local and national brands at Emory Point,” Mike Cohn, Cousins’ executive vice president, said in the release.

“We’re committed to bringing a diverse collection of brands to the project and believe the shops and restaurants will have a positive impact on the surrounding neighborhoods and communities.”

Other retailers, restaurants and professional services previously announced at Emory Point by Cousins include: fab’rik, Lizard Thicket, American Threads, The General Muir, La Tagliatella, Jazmin Spa, JoS. A. Bank Clothiers, Marlow’s Tavern, Tin Lizzy’s and CVS, among others.

Photo courtesy of Emory Point.

 

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

25 Responses

  1. Hahaha…these are terrible. Yet another soulless master development, with equally as dull tenants. Oh, Atlanta…

  2. Again, Urbanist, this is not in the mall. Don’t be so intimidated.

    BTW, are you creaming in your jeans because shopping season is approaching? Have you planned which mall you will be spending Christmas Eve in yet??? I bet it is Town Center. It seems to best fit your personality. Just like Atlantic Station does.

  3. I bet the parking is gonna be so much fun…between CDC employees trying to park there because their deck is full to entitled Emoroids trying to run you down in daddy’s 7 series, this will be a blast.

    1. “I bet the parking is gonna be so much fun…between CDC employees trying to park there because their deck is full to entitled Emoroids trying to run you down in daddy’s 7 series, this will be a blast.”

      LMFAO!

  4. What’s so dull about those retailers? What does Urbanist suggest should be the retailers? I mean many of them are locally-drawn retailers as well as national retailers that helped fund the project after all. It’s not like 100% local is ever going to fund a project of this scale.

  5. Thats the problem Tyler…..Urbanist is quick to dismiss anything but rarely offers up his own suggestions.

    Come on Urb, give us a list of potential retailers and restaurants you’d like to see at Emory Point?

  6. I often offer my own suggestions as to how to not have the city littered with shitty retailers and chains. It involves taking an entirely different approach towards development. Hint: It doesn’t mean continuing to build these huge master planned communities.

    Unfortunately, Atlanta as a whole is too unconcerned with doing anything original. It just copies, fails, and repeats. Welcome to the city of faux.

  7. So what city, in your opinion, gets it right? What metro area has novel, local retailers and completely organic development?

  8. Yeah, Urbanist, let’s hear it. You live in a highrise apartment complex in Atlantic Station. How do you manage to fall asleep at night so close to a GAP, Ann Taylor, Dilliards, etc.? What, they all sold out of places in East Atlanta, Grant Park or the Westside?

  9. Urbanist complains about dead lots in Midtown (which is what happens when you don’t have master planned communities– you end up with dead lots next to large developments) and then in the next sentence he complains about master planned communities (which is how you avoid dead lots next to developments).

  10. Nobody gets everything right. However, there is a long list of cities that understand proper development and doesn’t fail at such as large a scale as Atlanta. Portland, New York, Chicago, Montreal, Vancouver, Bogota, San Francisco, the list goes on.

    It’s obvious that these are all different cities, of different geographies, with different history and culture. However, none of them make mistake after mistake, like Atlanta, and all embrace a sense of city and urbanization which Atlanta seems to actively shun.

  11. @ RG33 – Dead lots are what you get when you don’t have master planned communities? Really? So when I take a stroll through dozens of cities across the globe that have high utilization rates of their urban land, and no master planned communities, I must be hallucinating. Master planned communities kill organic growth and the utilization of adjacent areas – this is the case in every one of Atlanta’s master planne communities.

  12. Urbanist: OF ALL THE PLACES YOU COULD HAVE PICKED TO LIVE, YOU DECIDED TO LIVE IN A GIANT MASTER PLANNED COMMUNITY!! (Atlantic Station) Hahahaha!

  13. Urbanist: Bogota? Have you ever actually spent more than 1 week in Bogota?

    New York has no master planned communities? Are you sure about that??? (Please say yes, you are sure, so we can make fun of you more)

    And yes, when you have ‘organic development’ it means GROWTH CYCLES where some developments are built next to other lots that are underutilized. This was the case in Manhattan throughout the 70’s. This is what is happening in Midtown now, and you complain non-stop about dead lots next to developments. Midtown development started in the late 80’s, you want every single lot to be developed in 20 years or else its some kind of failure? Thats what organic growth means, dead lots next to developments….

  14. “Master planned communities kill organic growth and the utilization of adjacent areas – this is the case in every one of Atlanta’s master planne communities.”

    Sure about this? Because the areas around Lenox/Phipps and Colony Square have the highest densities in the city… How do you think the area around Colony Square looked before Colony Square was built? Colony Square certainly did not kill the utilization of adjacent areas. In fact, since colony square was built (and in a large part because of colony square), Midtown development has been happening at a relatively quick pace… (And Lenox spurred the growth of that area, as well). For a more current example, feel free to look at Westside Provision District in West Midown, it seems to be encouraging growth.

  15. The trend of citing Bogota as a success story of urban development became popular in the early 2000’s, but the city has rreturned to its old ways for the most part. The transmilenio transit system put in place (and often cited as a success for new-urbanism) now has very low approval rates and it was not delivered as promised. Even the bicyclists are dissatisfied (cycle-roads in Bogota being one of the great successes in the early 2000’s). Other than busses, there is no train or subway system. The last mayor go to jail for corruption, and most new commerical/office developments are almost entirely inward-facing (like malls) and intentionally try not to engage the street.

  16. @ James – living in a rental building (that is across the street from a master planned community) that has better amenities, and larger floorplans, and is still a quick walk from Atlanta’s most urbanized area (midtown), doesn’t mean you’re automatically a fan of bad development.

    @ RG33 – Like I said, there isn’t a single place that get’s everything right. And yes, New York has developments that you could call a master planned community. However, the difference is that those communities are folded into the existing urban fabric, and have a high utilization rate of the land they occupy, rather than set aside from it and comprised of wasteful development such as surface lots and huge parking structures. Battery Park City, for example, could be considered a master planned community. However, it’s been built out over time, and the retail, office, residential, and recreational components are integrated
    with each other.

    “”you want every single lot to be developed in 20 years or else its some kind of failure?”

    I never said that, but thanks for trying to make up your own narrative. However, watching these developments take place, and watching the incredible amount of streetfront space that is taken up by parking structures pretty much insures that Atlanta will wind up utilizing about half of the space it could have in Midtown.

    “Sure about this? Because the areas around Lenox/Phipps and Colony Square have the
    highest densities in the city…”

    That’s great, and I’m sure you were the smartest guy at your community college, but that doesn’t really mean anything. Lenox and Phipps are the epitome of bad development – Huge parking structures and lots, no engagement with the street, massive setbacks from any street, etc. Lenox/Phipps spurred the growth of car-centric development in what could have been a dense, transit oriented, pedestrian hub of the city. Well done.

    White Provisions was the adaptive re-use of a former slaughterhouse. City Hall east is the same. Those are developments that are net positive’s for the city.

    I’m not really sure how you can look at Atlantic Station, Lindbergh Station, this Emory Point development, the proposed development for The Gulch, etc. and call them a “success” in the context of their position in the greater city is concerned. But, that’s the issue with this city, too many people just don’t get it.

  17. Urbanist: You said every master planned community in Atlanta has killed organic growth in the area. You are basing this on Atlantic Station (which was completed about 8 years ago), Lindbergh Station (which was completed less than 5 years ago), Emory Point (still in construction), and the Gulch (not even proposed yet)??? How does something still in construction kill organic growth around it? How can you even make that judgement? THEY ARE STILL IN CONSTRUCTION. We dont know what their affect will be on organic development in the nearby areas.

    Exactly what development was happening around Atlantic Station before it was built that was killed by Atlantic Station (Westside Provision/West-Midtown development was happening roughly at the same time, in the same area, and has been an overwhelming success)?

    We do know the affect of Lenox Square and Colony Square. Did they kill organic development around them?? Think about it… Look at density data… Did they kill organic development? Answer: No, they did the exact opposite. Do they hold up to new urban ideals? No, why would they? But they absolutely did not kill surrounding developments, which is what you said.

    And please, expand on Bogota being a great example of urban principles? It is hard to randomly pick a city with a combination of all of the following: higher local corruption, worse traffic, worse public transportation, higher crime, and even more segregation than Atlanta. You managed to do that with Bogota.

    And nice community college swipe. You know how I know Bogota so well? I did a Fulbright Fellowship there.

  18. And if anything Lindbergh City Center, as bad as it has, has also increased development/land-utilization in the immediate areas. Do you know what it was like there 10-15 years ago? And its funny you mention how Atlanta should be more like Bogota without master planned mixed-use developments, then you mention the Gulch, when surely you know nothing about the master planning happening as part of Plan Centro and the Estacion Central project in Bogota which is strikingly similar to the Gulch proposals.

  19. @ Rg33 – It’s really not that difficult a concept, but you’re still missing the point. The master planned communities kill organic growth. they dump thousands or millions of square feet of retail, office, multifamily, etc. onto the market at once vs. meeting the natural supply & demand of the market. There is not a single thing about any of the MPC’s in this city that imply otherwise – longstanding vacancies, foreclosures, etc. On top of that, they isolate the land around them from being developed in a way that it can integrate itself with the actual development, or the rest of the city. I’m not talking about former growth – these communities are so big, that they have to be built where there was nothing before….but, like anyone without their head stuck up a dark place, I look at what the development means for the future of an area, and it’s not good.

  20. Emory Point = Another Smoldering Failure for a 4th Rate Town

    If the Emoroids can’t save it no one can 😉 lol

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Search