[Renderings] Colony Square To Get New 87,500-Square-Foot ‘Building 300’

Whole Foods Market will relocate its south regional office to building 300 which is set to be built in replace of the atrium shops.

North American Properties (NAP) Tuesday unveiled plans for an 87,500-square-foot mixed-use building at the “reimagined” Colony Square in Midtown.

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The new six-story building, known as Building 300, will house five floors of office space over street-level retail and is estimated to deliver in early 2020.

Whole Foods Market Inc. will be the anchor tenant with its south regional office and occupy about 30,000 square feet, which encompasses two floors of the new building.

“We wanted an office in an urban, creative community that celebrates food and offers our team members a collaborative workspace and a variety of mobility options,” Bobby Turner, regional president at Whole Foods, said in Tuesday’s announcement.

“We also appreciate that Colony Square offers team members opportunities to enjoy the space as more than just a work environment.

The office relocation will bring approximately 90 Whole Foods Market regional team members to Midtown.

The new regional headquarters will feature a break room at the front door with one long communal table, the centerpiece of the space.

It will also feature a test kitchen for the culinary team to test new recipes.

Whole Foods Market will occupy its new regional office in early 2020.

Located on the site of Colony Square’s old atrium shops, Building 300 will feature 11-foot finished ceilings, floor-to-ceiling windows, and street-level retailers and restaurants.

Colony Square’s current office component is more than 95 percent leased and houses approximately 2,500 office workers.

Since NAP acquired Colony Square in Fall 2015, office rents have increased by 42 percent.

“Colony Square offers the right combination of location, proximity to transit, highly programmed and energized public spaces and a critical mass of shopping and dining,” Mark Toro, managing partner at NAP, said in the announcement.

“These combined features are attractive to employers like Whole Foods that are looking to recruit, engage and retain top talent.”

In October 2017, NAP broke ground on Colony Square’s multi-phased redevelopment.

Upon completion, Colony Square will feature 40,000 square feet of community gathering places, 160,000 square feet of entertainment, retail, fitness and dining concepts, a 28,000-square-foot food hall, and 172,000 square feet of new office space.

This comes in addition to its existing 466-room hotel, 262 residences and 740,000 square feet of office.

The first phase will deliver late 2019.

Building 300 Rendering 1 Colony Square
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Rendering: Official
Building 300 Rendering 2 Colony Square
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Rendering: Official

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Detroit, Houston, Jacksonville, Las Vegas, Los Angeles, Memphis, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, Seattle and Tampa.

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