The 'new urban renewal project' is from the developers of Krog Street Market.
Atlanta Dairies, a mixed-use project at 777 Memorial Drive, has secured two new leases, the "final tenant announcement for 2016."
Collier’s Department Store and the "first public" café from Thrive Farmers, are confirmed for the development, Paces Properties, Atlanta Dairies' developer, Friday announced in a press release.
The announcement comes after Paces signed Agon Entertainment, owners of the Georgia Theatre and Variety Playhouse in April.
“With the addition of these dynamic tenants, Atlanta Dairies is coming to life as a hub of entertainment, restaurants, bars, retail, and office,” David Cochran, President and CEO of Paces, said in the release.
“We are seeing an increasing need for convenience of location as Atlanta’s population swells and traffic rises. Atlanta Dairies will serve the east Atlanta neighborhoods and beyond, providing the community with good coffee, meeting places, great restaurants and elevated entertainment.”
Collier’s Department Store from the team behind The Merchant, Archer Paper Co., Read Shop and Collier Candy Company, aims to bring the concept of the family-owned department stores back to Atlanta with a focus on everyday conveniences like cosmetics and personal care, baby and kids, furniture, denim and workfare for men and women, home decor, confections, stationery, and books.
“We are excited to watch Atlanta Dairies come back to life and to bring the ease of shopping to the neighborhood,” Dan Collier, owner of Collier's Department Store, said in the release.
“We see so many opportunities in the historic building and the surrounding Atlanta neighborhood. The Art Deco nature of the building is thrilling for us, which we hope to draw inspiration from to bring design elements of that period into our store.”
Collier's Department Store's 10,000-square-foot Atlanta Diaries location would be designed by Square Feet Studio.
In addition to Collier’s Department Store, Atlanta Dairies will host the first café by Thrive Farmers. The roughly 2,000-square-foot space would provide a "conscious coffee house experience that invites people to connect with not only the community but the farmers themselves."
Designed by New York-based architecture and interior design firm, AvroKO, the café would reflect a commitment to excellence in both design, customer service and food and beverages quality.
"Paces Properties is the ideal partner for our first public THRIVE Farmers café. The success of its other properties is clearly derived from its commitment to best-in-class businesses in spaces that promote connection and social impact,” Michael Jones, Co-Founder and CEO of Thrive Farmers, said in the release.
“We are thrilled to join this community. We hope to empower our patrons to create positive change and receive a new level of satisfaction in how they spend their time and money while providing a quality coffee house at the center of it all."