City Format Dollar General Brand DGX Opens in Hanover Midtown, Working On Adding Alcohol

Dollar General has opened its city-format brand DGX on the ground floor of the 29-story Hanover Midtown mixed-used project.

The discount retailer opened for the first time last week.

DGX is now looking to retail alcohol to its offerings and this week filed a liquor license application with the City of Atlanta to do so.

The DGX store is scaled down to roughly one-half the size of a traditional Dollar General which is typically between 7,300-9,000 square feet.

DGX Atlanta will feature an expanded health and beauty section, frozen and refrigerated food offerings, pet supplies, candies and snacks, paper products, home cleaning supplies and now, alcohol, according to a company statement.

The store will also feature home décor, electronics, and seasonal offerings, as well as a checkout lane geared toward a high-volume, fast-moving store for quick and easy checkout.

News of the proposed DGX did not land without criticism including a petition from Midtown residents over Hanover Midtown’s choice of tenant.

Chief among the complaints was DGX’s proximity to preexisting city format convenience stores like RaceTrac and the alleged uptick in panhandling along the corridor contributed to these types of businesses.

Neighboring the DGX will be Dunkin’ Donuts, which filed plans in February and is expected to open late-June, early-July 2020.

Now in its leasing phase, Hanover Midtown includes 350 apartment units, 11,000 square feet of retail and more than 35,000 square feet on floors two through four of the office part of the project has been set aside for co-working giant WeWork.