Tampa-based taco shop, Capital Tacos, will expand into Atlanta through a recently unveiled partnership with CloudKitchens, a virtual restaurant company, as confirmed in a press release. Their arrival into the Atlanta market is part of a larger expansion. Capital Tacos will also enter four other new markets across the Southeast: Orlando, Miami, Nashville, and Charlotte.
CloudKitchens will operate out of its own space as a ghost kitchen, or digital-only restaurant, to prepare food for Capital Tacos and deliver it in the Atlanta metro area. In the past few years, ghost kitchens have boomed in the restaurant industry, especially during the pandemic and post-pandemic eras.
“Brands can venture into new markets [with ghost kitchens] to make themselves available to the public without having to make any form of investment in real estate,” Conner Gossel, a public relations rep for Capital Tacos, told What Now Atlanta.
Since its 2013 opening in Tampa, Florida, Capital Tacos has gained national recognition with its uniquely crafted and chef-inspired Tex-Mex menu items.
The Capital Tacos team undertook its franchise endeavor with the goal of establishing the brand as a fan-favorite throughout major markets, including nine designated states: Alabama, Arkansas, Florida, Georgia, Louisiana, Missouri, North Carolina, South Carolina, and Tennessee.
“Our goal with building the Capital Tacos brand is direct and comprehensive. We never felt the restaurant industry was in need of another taco shop, but it was in desperate need of a company that rewards hard work, is based on inclusivity and remembers to have fun along the way,” Josh Luger, co-owner and operator partner of Capital Tacos, said in a press release. “Now, after having spent the better part of a decade perfecting such a company, we’re exhilarated to be able to bring that experience to as many people as possible, starting with these first five markets.”