Cannabis-Themed Cheba Hut Selects Theory West Midtown For First Georgia Sub Shop

Co-Franchisees Josh Burdick and Justin Beatty are 'looking hard' at Athens for store number two of three.
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Cheba Hut is moving forward with plans to enter the Georgia market with a sub shop in Atlanta.

Entertainment lawyer Josh Burdick and hospitality veteran Justin Beatty (beverage manager for Fifth Group) are the co-franchisees bringing the cannabis-themed sub shop to the local area.

Burdick and Beatty, who have a three-location deal, recently secured a lease to open in the Theory West Midtown student apartment complex, at 800 Marietta St NW Suite A.

“We are excited to bring Cheba Hut to the Marietta Street Corridor with its extremely close proximity to Georgia Tech and all of Downtown Atlanta,”  Burdick in an email told What Now Atlanta Thursday.

“Plans have been filed and we are just awaiting permitting.”

Cheba Hut West Midtown should start serving its “toasted” sandwiches by the end of March 2019, he said.

Leases for the second and third Cheba Hut are currently in negotiations but it’s looking like Athens is next.

“We are looking hard at Athens for the next location and then plan to come back to metro Atlanta for a third store,” Burdick said.

Cheba Hut—founded in Arizona and now headquartered in Colorado—is known for its “toasted” subs like the Kush, 5-0, and the Magic Mushroom.

The restaurant also serves salads and treats, like Rice Krispie Bars and Brownies, and “munchies” like Pretzel Nuggets and French Onion Soup.

A full bar completes the concept.

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Proposed site plan: Official

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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