Johhny Liu, the owner of Cafe at Pharr, is planning Cultivate Food & Coffee for the Wildwood neighborhood of Atlanta.
Ryan Bowersox, a hospitality industry veteran with coffee roasting experience, is a partner on the concept.
The part coffee shop, part sit-down restaurant will occupy suite 200, a 3,773-square-foot space at 1952 Howell Mill Road, in the Howell Mill Shops development, Liu Tuesday confirmed with What Now Atlanta (WNA) in a telephone interview.
“Despite previous reports, Cultivate Food & Coffee is going to be more food-oriented than simply a coffee shop,” Liu said.
“But we are roasting our own coffee and that’s a significant piece of what we’re doing.”
Situated next to Chick-fil-A and across the street from Howells, the space combines two concepts merged into one.
“On the left will be a cool organic coffee concept and on the right is more of a breakfast-brunch restaurant.”
Liu and Bowersox originally considered opening two separate “concepts” until they started working with Atlanta design and architecture firm ASD | Sky, he said.
“I don’t see how we could ever open something again without [ASD.] They were able to combine what was essentially two concepts into one, really well-meshed concept.”
On the coffee-side, there will be lite-bites like pastries and other pre-made eats on display in open-air coolers, and communal seating like at Starbucks.
“We kind of wanted to mimic the communal areas like at Starbucks where people can sit with their laptops and hang out.”
The right side of Cultivate Food & Coffee will offer a sit-down restaurant serving “very organic and made-from-scratch eats.”
While the menu is still being finalized, several of Cafe at Pharr’s “famous” dishes will be served like the Phrench Toast and the Chopped Salad.
Three of the main dining room tables will be communal with bench seating.
Table tents or floral arrangements will be used to create a little separation and the tables will feel “organic” with “odd shapes.”
“The building and space are very linear and clean-lined so ASD recommended creating some contrasting elements like with the tables.”
Cultivate Food & Coffee is expected to debut fall 2018.