Bru Foundry Is Making Its Way To New Holland Market

Chef Scott Buckland is bringing unique flavors to Gainesville's massive retail development.
Bru Foundry Is Making Its Way To New Holland Market
Photo: Official | Site Plan

There is something big coming to Gainesville, Georgia. At 8,000 square feet, Bru Foundry will be a state-of-the-art, 2-story family-centric restaurant, taproom, and event space featuring an open-air rooftop and patio, opening in Gainesville’s New Holland Market.

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Located at 1943 Jesse Jewell Parkway, Gainesville, GA 30501, the space is the brainchild of one of Atlanta’s premier design firms, Vantage Commercial Contractors. The space is set to open tentatively in Fall 2023.

Bru Foundry offers a diverse menu featuring a wood-fired rotisserie grill, an imported Italian pizza oven, Southern-inspired shareable food options, 80 taps showcasing local and regional craft beer and wine, and a cutting-edge cocktail bar. Imported from Italy, one of the main attractions is their robotic bartender, offering “drinks with a taste of the future.” Bru Foundry boasts of having exclusive rights to this technology in the Southeast, pioneering in the industry where tech and hospitality intersect.

The Bru Foundry team partnered with accomplished Chef Scott Buckland to bring the Bru Foundry taproom and kitchen concept to fruition.

Chef Scott’s portfolio includes 35 years of experience in restaurant operations and a career spanning 15 years as a Corporate Executive Chef and Hospitality Consultant for one the country’s largest and leading food service providers. He has spent the last 13 years in the greater Atlanta area, developing unique and signature identities for hundreds of restaurant and dining concepts in the Southeast. He is ready to make his mark in Gainesville.

The menu represents Chef Scott’s experience, talent, and the Vantage family’s passion for hospitality and culinary arts. Bru Foundry is the answer to traditional taprooms that are often modest with food options.

According to owner Jay Parekh, “We want our guests to be able to go the distance when visiting our self-serve tap wall. Our carefully curated bites are meant to keep your stomach and glass full for a total experience.”

The restaurant will feature a full bar with wine by the glass and bottle, locally brewed bottled and draft beers, and hand-crafted cocktails. There will also be vegan-friendly and vegetarian options on the food menu.

Patrons can also expect to find the theme of charred and fire-roasted elements in our plates and bar menu, such as grilled fruit and smoke-infused syrups, per a press release shared with What Now Atlanta.

The firm is positioned to build more locations in the near future in John’s Creek, Dunwoody, Marietta, Flowery Branch, and Loganville, bringing more of the Bru Foundry dining experience to Georgia.

Joshua Rodgers

Joshua Rodgers

Lover of Culture. Curator of Motivation. Advocate for Equity. Josh Rodgers is a writer, content creator, and DEI practitioner originally from Memphis, TN. He works with Habitat for Humanity International – creating strategies, tools, and resources that support the organization's global DEI strategy for over 1,000 local affiliated organizations. Josh also serves as a content writer for Blavity, Inc. His work can be seen across several of the organization's verticals, including AfroTech, Blavity News, and Shadow & Act. Josh is also a contributing writer for Buzzfeed, highlighting the nuanced experiences of Black culture and entertainment. When he isn't writing and disrupting spaces with his DEI work, he can be found on the mic as the co-host and founder of The Jigsaw Podcast. It's a platform dedicated to helping Black millennials attempt to navigate life, the craziest puzzle piece ever created. Josh holds a B.A. in Political Science from Morehouse College, an MPA in Non-Profit Management from Arkansas State University, and an MPP in Community and Economic Development from Georgia State University. Josh lives in the Atlanta area with his wife, Asha, and two sons, Joshua II and Jayden Alexander.
Joshua Rodgers

Joshua Rodgers

Lover of Culture. Curator of Motivation. Advocate for Equity. Josh Rodgers is a writer, content creator, and DEI practitioner originally from Memphis, TN. He works with Habitat for Humanity International – creating strategies, tools, and resources that support the organization's global DEI strategy for over 1,000 local affiliated organizations. Josh also serves as a content writer for Blavity, Inc. His work can be seen across several of the organization's verticals, including AfroTech, Blavity News, and Shadow & Act. Josh is also a contributing writer for Buzzfeed, highlighting the nuanced experiences of Black culture and entertainment. When he isn't writing and disrupting spaces with his DEI work, he can be found on the mic as the co-host and founder of The Jigsaw Podcast. It's a platform dedicated to helping Black millennials attempt to navigate life, the craziest puzzle piece ever created. Josh holds a B.A. in Political Science from Morehouse College, an MPA in Non-Profit Management from Arkansas State University, and an MPP in Community and Economic Development from Georgia State University. Josh lives in the Atlanta area with his wife, Asha, and two sons, Joshua II and Jayden Alexander.

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