Breakfast Concept Biscuit Belly Bringing Five Franchise Units to Metro Atlanta

The unfussy restaurant brand serves house-made, Southern-inspired breakfast fare, craft coffee, and inventive cocktails.
Breakfast Concept Biscuit Belly Bringing Five Franchise Units to Metro Atlanta
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Biscuit Belly is expanding to the Peach State and in a big way. The fast-casual breakfast and brunch restaurant will open not one, but five, franchised units with the first set to open in March 2022 at 3330 Cobb Parkway NW in Acworth.

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Biscuit Belly openings are also planned next year for Marietta, Woodstock, Newnan and Columbus.

The Georgia locations will be operated by Missy Moon and Robert Estapa of Fresh Development One LLC. They are represented by Gary Woodward of JLL as commercial broker for their Biscuit Belly deals. Moon and Estapa have 20 years in the restaurant industry. The multi-unit franchisees previously operated several franchise restaurant concepts including Newk’s Eatery, Quiznos and Five Guys.

“After the first meeting with Biscuit Belly co-founders and seeing how organized and dedicated they are to bringing great high-quality food and service to communities, I knew this would be a great investment for us,” Moon said in a release announcing the news. “As an experienced franchise owner who has been in the business for two decades, I am confident in what Biscuit Belly has to offer franchise owners and guests alike, and have no doubt we will experience great success in the state of Georgia.”

Founded in 2019, chef-driven Biscuit Belly mixes southern comfort food with unexpected flavors to make out of this world biscuit sandwiches. Menu items include a variety of biscuit sandwiches, biscuits and gravy, and breakfast cocktails. They also offer vegetarian options such as the “Edgy Veggie” biscuit sandwich which is made with fried green tomatoes, mushroom gravy, cheddar and egg.

“We are excited about the growth of this concept and look forward to partnering with this group of investors who have extensive experience in the restaurant industry,” said Chad Coulter, co-founder of Biscuit Belly.

The brand currently operates three locations in Louisville, Kentucky and one in Evansville, Indiana. They are planning five more franchised units for the Nashville market.

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Note: This article has been updated since its original publication to include an additional contact.

Danita White

Danita White

Danita White is a content creator and digital marketer based in DFW. With several years of experience in fast food, casual dining and fine dining catering, she is most excited about food and beverage. Currently, her work is primarily focused on the hospitality industry and helping SMBs within that space tell their stories socially.
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9 days ago

Columbus is not Metro Atlanta. It is the second largest city in the state with its own metropolitan area. Still great to see.

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