Baby Clothing Retailer Born Baby Looking To Launch in Buckhead

Recently-submitted Special Administrative Permit application is seeking to eliminate bicycle parking since pregnant women are 'unlikely' to arrive by bike.
Listen To This Post

Born Baby later this year could launch in Buckhead.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

The baby apparel retailer would be situated at 3229 Cains Hill Pl NW, according to a recently-submitted Special Administrative Permit (SAP) application.

Lauren Baynes submitted the SAP seeking a variance to reduce the required bicycle parking from two spaces to zero.

“The target customer consisting mainly of pregnant and new mothers are unlikely to
arrive by bicycle,” according to the application.

Baynes argues there’s a “lack of area” for the bicycle parking “due to limited space available” with planned facade changes.

Buckhead’s Development Review Committee (DRC) is recommending that the “applicant work with the landlord to meet the bicycle parking requirement for the development as a whole elsewhere on the site in a comprehensive fashion.”

Baynes did not respond to What Now Atlanta’s request for comment when reached by telephone and email Friday.

  • Facebook
  • Twitter
  • LinkedIn
  • Gmail
Notify of
Inline Feedbacks
View all comments

Related Posts


Login to manage your profile and comments


Register now to manage your profile and comments. 
The information provided will only be used to create and manage your comments.

Sign up now to get our Daily Breaking News Alerts

Be the first to know. Sign-up to get our breaking news alerts delivered straight to your inbox. Go ahead. It's absolutely free!