Atlantic Station Adds Multicultural Bookstore ‘Book Boutique’ To Its Retail Lineup

'Read, socialize and safely gather' at Book Boutique beginning in October and its cafe starting in November.
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Book Boutique, a Black-owned, Atlanta-based multicultural book store, is expanding to Atlantic Station, according to a press release Thursday. The “experiential” bookstore and lounge will host a soft opening on Saturday, Sept. 26, with plans to be fully open to the public a week later on Oct. 3.

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Monique Hall is opening the new location alongside her husband, Rodney Daniel. “Our goal has always been to create an environment for people to rediscover the joy of reading and experience books in a new way,” Hall said. “We provide something for the whole family, a one-stop-shop for reading, socializing, playing, and gathering. With our new location at Atlantic Station, we hope to act as a go-to destination for the community, and we’re excited to take part in the property’s next phase.”

Book Boutique will offer an “all-encompassing literary experience” from weekly programming to high-profile book launches. The company’s 10,300-square-foot space, at 260 18th Street, will feature a furnished bookstore on the right side of the space and a cafe, which is slated to open in November, with light bites and beverages on the left. The bookstore will promote the launches of both local and national books, as well as boast a collection on a wide range of topics, including nonfiction, fiction, cookbooks, SAT prep, children’s books, and more.

“Reigniting the sense of community is a top priority of Atlantic Station, whether it’s through guests taking a yoga class on the Green, sharing a meal at one of our restaurants or interacting with the art around property,” Kristie Ray, director of marketing at Hines, Atlantic Station’s owner, said in the release. “Book Boutique shares this value and unites people through a fun, educational environment. We are thrilled to have them join our mix.”

Each week, Book Boutique will be activated with daily events including tutoring on Tuesdays, wine nights on Wednesdays, circle time for children on Saturdays and so much more. Each Sunday in October, Book Boutique will also host a Black Lives Matter/Breast Cancer-themed sip and paint. Book Boutique will be open from 11 a.m. to 7 p.m., with adjusted hours for special events. Once the cafe opens, the store will open at 6 a.m. and close at 11 p.m. on weekdays and midnight on weekends.

Book Boutique is the latest retailer to join the tenant mix as part of Atlantic Station’s massive transformation, which is slated for completion in October coinciding with the property’s 15-year anniversary. With additional tenants on tap to be announced this fall, Atlantic Station plans to celebrate the opening of HOBNOB Neighborhood Tavern, Bowlero, Envegan, Azotea Cantina, a Nike Factory Outlet, and more.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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eRosewater
27 days ago

Seems like a challenging business model but a place I’d love to check out and spend some time. Very cool!

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