Bobby Berk Home to open its biggest store in Midtown

Bobby Berk Home ~ what now atlanta
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Photo courtesy of Bobby Berk Home

Another high-end home furnishing store sets its sights on the Midtown Mile.

UPDATE (Nov. 25): Bobby Berk Home celebrated its grand opening on Black Friday, Nov. 25.

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With the recent closing of two home furnishing stores along the Midtown Mile (Yes Home and Space Modern) comes the opening of one, with another in the workings.

New York-based high-end home furnishings retailer Bobby Berk Home will join the recently opened SemicoLifestyles which replaced Kai Lin Art along the Midtown Mile. Curbed Atlanta first reported Bobby Berk Home would open in Atlanta.

The home furnishings retailer will open its third and largest location this November in Midtown, according to Eric Garcia, a company spokesman.

“We feel that people in Atlanta are very design conscious and will really be able to appreciate what we do at Bobby Berk Home,” Garcia said in an email Wednesday.

The 8,000-square-foot furnishings store will open at 805 Peachtree Street and will offer kids, baby, pets and lifestyle items (not available at other locations). It will also feature the full line of Gus Modern in what will be their largest Gus Modern Studio in America.

 

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

28 Responses

  1. Well, I was about to say this is good news. However, with a statement like “We feel that people in Atlanta are very design conscious “, it’s clear this guy doesn’t know his audience, and will likely be out of business in a year…

  2. Wow they carry some cute stuff! I like that they’re more than just furniture. Also, the prices aren’t astronomical. It’s definitely a place I’ll check out.

    @Brenda: rude!

  3. @Ingvar Some things I would agree, but it looks like a lot of their stuff is made in America of solid wood… Some even In Savannah. Since when did IKEA carry products like that?

  4. Awww….our little Caleb got a mention in the CL today!
    “Online flame wars typically fizzle out after a day. Twitter debates are limited to 140 characters. And arguing in public sucks because you actually have to look at your opponent. But the rivalry between What Now, Atlanta? and Tomorrow’s News Today has provided months of catty fun for onlookers. A few years back, WNA’s Caleb Spivak and ToNeTo’s Eli Zandman, who both provide updates on the city’s retail, restaurant and development scene, were partners. Hell, they even camped out together to be first in line when H&M opened. But since splitting acrimoniously in late 2009, there have been battles for scoops, occasional jabs via social media and blog comments by fans needling the rivals’ posts. Spivak and Zandman’s new-media feud proves that Atlanta’s sleepy blogosphere has a pulse.”

  5. Urbanist,

    Will you finally come out and say who you are and who you work for and where you’re from and how you have the authority to put down this city and the people who live in it…constantly? Thanks in advance.

    – Johnny Simmons

    I quite like the prices here, but I am not so much a patterns guy. It will be nice to check out, though, and I hope it increases foot traffic in the area, even if ever so slightly.

  6. Maybe since they aren’t selling jeans they won’t have a rock thrown through the window or an Impala bashed into the loading dock. Welcome at Atlanta and good luck!

  7. CL – Atlanta’s publication that is supposedly geared towards the urban and urbane city-crowd (what we have of one), voted Ikea as it’s best furniture store. Best place to dine alone was Waffle House. Bahama Breeze was the best caribbean. Ru San’s – best sushi. I could keep going.

    I live in this city. I find it depressing that Waffle House or Bahama Breeze is even mentioned, let alone voted for, on a “best of” list. There’s a reason for that. It’s a cultural thing. Atlanta, generally speaking, is a culture of people who like boring boxy things (the vast majority of our architecture). It’s a culture of people who would rather own a 5BR home for a family of 3, 40miles away in solitude, than live in an apartment in-town. It’s a culture of people who would rather commute 80 miles a day, in isolation, because they don’t like the “crowd” on public transportation. Maybe you’re not one of them Johnny, but you’re around

    5mm+ of them. So, when a furniture store that touts this city as “design conscious”, it clearly knows nothing about it’s consumer base.

  8. Urbanist – You are stereotyping to some extent and that really shows your ignorance of people in general and intolerance of Atlantans specifically. Is some of what you say accurate? Sure. But you can’t lump certain people into a group and say that applies to everyone. There are plenty of people who may love to live in the city, but because of cost of housing and choice of schools, decide to live in the suburbs. You say people “would rather” live in the suburbs, which is the case for some, but is definitely not the case for all. You surely cannot expect everyone to be like you – live the way you live, like what you like, etc. God help us all if everyone was like you!

  9. I love this website, enjoy the discussion, and I don’t always agree with everything Urbanist says. But much of the time he makes a lot of sense. Especially above. I moved here from the Midwest a year ago, and this metropolitan area has more problems than anyplace I’ve ever lived. Insolvable ones. It’s not right to criticize “Bobby Berk Homes” – they’re trying to make it better. And most of the things happening inside the beltway are an attempt to make the City tolerable. But overall – the metropolitan area is “diamands in feces”. The racism comes blaring out in discussions everywhere, including this site. The lack of culture comes across screaming, especially in the Dunwoody Journal Constitution, which not only left the city but delights in tearing down anyone that wants to spend money for improvements or anything that isnt’s against raising taxes. There is almost zero collaberative effort across the greater poulation for the type of joint sacrifice required to create a place worth living. The local politicians have resisted moving the Transportation referendum to November out of fear that more Democrats will vote and it might actually pass. When one of the most treasured local cultural institutions is a group of war criminals carved in granite, you might be a place trailing the rest of the world. If this, or the South, is the only place you know, you might like it here. Most of the rest of us live here for work and will leave when we can. That said, welcome to Atlanta “Bobby Berk Homes”. Hope you make it.

  10. I’m not saying it applies to everyone. There are a lot of people in this city that it doesn’t apply to. However, when you look at Atlanta as a whole, I believe it applies to the majority, and that’s what we’re talking about here.

    When I think about what design conscious means, I think it means conscious of aesthetics, functionality, sustainability, innovation, and endurance. Atlanta, as a whole doesn’t embody those things, nor does it strive to produce those things. The Atlanta area, is not focused on aesthetics – our architecture speaks to that, and the only architecture that is aesthetically appealing (for the most part) was built a long long time ago. There is little functionality to our city, or our metro area, as it is a disjointed, and poorly connected mass of sprawling little neighborhoods. We are probably one of the least sustainable cities in the country. Innovation appears only in very small and specific places, but as a whole, status quo is the preferred method.

    I would hate it if the rest of the world was like me. I want people that are different from me, and different from everyone else. What I would like, however, is if more people understood how important it is to have cities as cultural, social, and idea centers, and how destructive it is to live within an infrastructure like Atlanta’s.

  11. I find the negative comments on this post to be absolutely ridiculous. You have more high-quality retail moving onto Peachtree street, and STILL you people find a way to complain about it. Would you rather have seen a Rooms to Go? The story that’s been posted is great news and really ought to be celebrated as such!

  12. So predictable — all you have to do is poke Urbanist with a stick and you’ll get another of his patented, multi-paragraph soliloquies about how Atlanta sucks so bad and how dumb everyone who lives here is.

    Pathetic, really.

  13. Having a retailer fill the space IS good news, even if it’s not a long term thing.

    Clicker, stop giving me so much ammunition, and I might run out of shots at how stupid some of the people here are…

  14. Reality check – This is a 200 word story about a furniture store, and the comments have managed to be insulting to: gays, an unknown PR person, and the collective level of taste of 5 million people.

    If I was looking for this level of discourse, I would just read the comments on the news sites when they post a story on taxes or gay marriage.

  15. Agree with @JM! @ Brenda, check your homophobic comments at the door. @ingvar and @urbanist, clearly you have no idea what the flip you’re talking about. DWR, Ligne Roset, Room and Board, CB2 and Roche Bobois would not have thriving business here if there wasn’t a market for modern design. Your negative assessments of Atlanta are completely subjective and unfounded on any qualitative or quantitative research. Is there room for improvement? Hell Yes! But there is a lot to love about this city and it is constant improving.

    Any business that is expanding in this economy is welcomed. Creation of jobs, filling of empty storefronts and expansion of good available is a welcome improvement.

  16. While I welcome retail in Midtown, this high end furniture stuff is NOT what we need. High end furniture stores are driven to by a limited-repeat customer base. They do not generate any pedestrian traffic and are usually closed in the evenings, perpetuating the desolate weekday evening streetscape in Midtown. Cafes, bookstores (perhaps a relocated Outwrite), clothing, electronics, pubs, groceries, desserts, things that I would walk to from my Midtown home to shop and see other folks strolling. The high end furniture concept is a crappy idea for the heart of Midtown’s potentially most pedestrian friendly streetscape.

  17. I know what is wrong. I was born in Atlanta in 1962 and have been watching this city as a child, adolescent, young adult, middle aged adult and alas I now am 50 years old.

    The disconnection of this metropolitan area is explosive. It is all about RACE. I have seen this segregated metropolitan area go through this for what seems like eternity. Some white folks really try to appease the black folks, and it STILL is not good enough. Some black folks try to appease the white folks, and it STILL is not good enough. Even our minority population is segregated, such as Asians in North Dekalb/Gwinnett. Hispanics in lower South Gwinnett and along lower Buford Highway. Hell, the Asians got mad at MARTA for naming the former Northeast Line the Yellow Line because of what?, RACISM!, so MARTA had to change the line to the Gold Line. This is just an example. Inside the city proper, most of the white population lives on the North Side, and black on the South Side. “Forever Segregated”, should be the city’s official line.
    @ New in ATL I do not know what city in the MIdwest you are from, but the carvings at Stone Mountain were done decades ago, and even “WE” Atlantans know it is outdated, but on the other hand, you can not just throw away the history of the worst war that was fought on American soil. And so the ENTIRE South is lacking huh? Well, that is like saying that the city of Detroit is the model city of the entire United States. And what about Chicago? There have been racial tensions between the white Northside and black Southside. Cleveland???,
    Milwaukee??, screw the Rustbelt, you need to go to DIsney World and Universal Studios in Orlando and work of some of this, ” I hate all of the South mentality!”

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