Ansley Mall gets Boardwalk Burgers, Midtown’s latest artery clogger

cow eats cow ~ what now, atlanta?
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Midtown’s devolving restaurant scene forces everyone to eat burgers

Midtown’s waistline has gone to hell and Ansley Mall isn’t helping.

Boardwalk Fresh Burgers and Fries will open at Midtown’s open air mall this summer, according to the company’s website.

OK, let’s chew the fat here for a sec: fast food options aside, the burger joint at 1544 Piedmont Avenue will join EVOS, 5 Napkin Burger, Five Guys Burgers and Fries, Grindhouse Burgers, Vortex, YEAH! Burger and FLIP Burger in Midtown– anyone else’s arteries just clog at the sound?

Boardwalk’s actual location has not been confirmed although Bill Stogner, vice president of retail leasing for the mall, told What Now Atlanta a burger concept would replace the shuttered Toy Store space.

Franchisee Tony Ratliff, signed a development deal with Boardwalk to open 50 restaurants throughout Georgia– bet they’re all slated for Midtown.

“We are very excited to be part of the Ansley Mall tenant mix and bring another great option to the people of this community,” said Ratliff.

Don’t have a cow Ratliff, but the last thing the people of Mootown want is 50 more fat houses.

For those looking for a healthier dining alternative, Panera Bread is slated for Ansley Mall as well.

Boardwalk Fresh Burgers and Fries
1544 Piedmont Ave NE
Atlanta, GA 30324

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

22 Responses

  1. At least the burger joints don’t pretend to be healthy. Panera, on the other hand, seems to have convinced you that they’re a healthy alternative. Have you seen their nutritional info?

  2. There used to be a hot dog/burger stand where the Starbucks is now years ago. I don’t see the problem. If you don’t want to eat burgers then don’t go there. Obviously there is a market for it or they wouldn’t be opening. That’s the beauty of a free market society.

  3. CJ…I think people are disappointed by the fact that there is a market (and a big one) for burgers, and not something better…

  4. Rusty has it right, Panera’s a fraud when it comes to being healthy. Somewhere a person in their marketing department just got a high-five.

  5. It’s understandable to turn your nose up at another fast casual burger place. But Hey, at least this one serves fries and burgers that are fresh and never frozen (no preservatives). I see that they also offer black bean veggie burgers, grilled chicken sandwiches, salads, whole wheat buns, etc. Their fries are cooked in peanut oil and therefor have no trans fat. I can appreciate the variety on the menu for healthier options…

  6. Can we go somewhere in the middle, and just get some new, well designed restaurants, with creative menus, and a urbane environment? Please?

  7. This is completely off topic, but I had to share…has anybody seen the census data for 2010? Anyone paid attention to the statistics for the city of Atlanta? Turns out that the “fastest growing area in the country” added 3,529 people to its city population over the past 10 years…less than 1 person per day.

  8. This seems an odd choice for the neighborhood. Even a Chipotle would make more sense there than a slightly-better-than-standard-fast-food burger place. It just doesn’t seem like something people would want to go to the trouble to find a parking space, park the car, walk across the lot, go in, order the food, wait for, THEN eat.

    Ansley Mall has always kind of bummed me out anyway. It would be so much more appealing if they’d built it on the street and put the parking in the back. That suburban strip mall look just seems completely wrong for a place in the middle of the city with so many people within walking distance.

  9. Optimal development…raze the center, build street-side retail with 5-6 stories of apartments above. Aesthetics would need to be different (i.e. not your standard Post apartment – maybe some sort of brick facade that coincides with the strip where Smith’s is). Sunken, covered, parking with some sort of green space (hidden from street view) above that ties into the beltline that runs behind here.

  10. @396 – Chipotle would make sense 5 doors down from Moes?

    As for Boardwalk. My opinion is “meh”. I’ve eaten there, it’s fine. If I’m at Ansley and want a burger I’ll go there. Don’t see myself going out of the way for it.

    That being said, a restaurant can only be successful if customers dine there (among other things). If midtown can support 50 burger places, guess what, we’ll have 50 burger places. All the people who “poo poo” another burger place – too bad. It’s what people evidently are eating.

    Yes, there are a lot of burger places, but never once have I had trouble finding the restaurant I want. If I want seafood, I get seafood. If I want sushi, I get sushi. If I want Mexican, I get Mexican. You people make it seem like there are only burger restaurants. Does it seem excessive at times? Sure, but complaining about them really doesn’t do anything. Go eat where you want to eat and vote with your wallet. That’s the beauty of a free market.

  11. @ AJ

    I’d forgotten about that Moe’s even being there. My memory of what’s still in Ansley Mall is starting to fail since I haven’t gone there in at least a year.

  12. EVOS is NOT a burger joint. It may come from a cow but a burger it is not, it’s more like a cow muffin. It’s like eating plywood. Air fries are more starchy than my dress shirts, it’s like eating sawdust that’s why they give you 86 different flavored ketchup to drown them in. At least the other burger places are greasy and uses real meat. Well at least according to their PR reps, but we know how factual they are.

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