Black Rifle Coffee Company to Open Shop at New East of Main Retail Center in Woodstock

The small batch premium coffee company, which announced it was going public last week, is looking to open in January.
Black Rifle Coffee Company to Open Shop at New East of Main Retail Center in Woodstock
Photo: Official

Black Rifle will be the first tenant at new Woodstock retail center, East of Main, according to lease intel. Located at 10971 Highway 92, the coffee shop will occupy suite 1. Just south of downtown, the 2,880-square foot end cap space includes a drive thru and patio.

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With headquarters in Salt Lake City, Utah, and San Antonio, Texas, Black Rifle is a special operations forces veteran-owned coffee company that was founded in 2014 by Evan Hafer, Mat Best, Jarred Taylor, and Richard Ryan. Along with its flagship firearm-themed coffee roast blends, the brand also sells apparel and merchandise.

Black Rifle currently has one other Georgia location in Savannah at 450 Fort Argyle Rd. It’s other locations are in Texas, Tennessee, Utah, Oklahoma, and Florida. It is planning significant expansion over the next two years with the aim to grow its store count to nearly 80. Aside from its shops, the brand sells its roasts online and through national retailers including Sam’s Club, Walmart, H-E-B, Bass Pro Shops, and Cabela’s.

Just last week, the brand announced it was going public through a merger with blank-check acquisition firm, SilverBox Engaged Merger Corp I, in a deal that values the combined company at about $1.7 billion.

As reported by Reuters, the total capital available to Black Rifle at the close of the deal, which is expected to happen during the first quarter of 2022, will be up to $545 million. As part of the deal, the brand will reorganize as a public benefit corporation and is expected to donate more than 530,000 shares to its charitable foundation.

The new East of Main construction is currently looking for more businesses to join Black Rifle.

What Now Atlanta has reached out to representatives for additional details.

Danita White

Danita White is a staff reporter for What Now Media Group. Born in Georgia and raised in Texas, she reports on new and forthcoming businesses in the Atlanta and Dallas/Fort Worth markets.

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