Bezoria Creates New Franchise Group With Five Location Deal Starting in Duluth

Mideast street eats chain is poised for 50 new locations by 2025.
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Bezoria, an Atlanta-based Mideast street eats concept with three locations in the metro area, has formed its first franchise group with plans to expand the restaurant brand to five more locations throughout Atlanta in 2020, according to a press release Thursday.

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Founders Imtiaz Ramzan, Nasser Amer and Yogi Patel launched the Bezoria brand in 2014 with its first location in Midtown, with subsequent openings in Alpharetta on Old Milton Parkway and at the Cumberland Mall.

The first franchise group for Bezoria includes Thiago Pereira and Rivaz “Ray” Dhanji who are not new to the multi-unit industry as they provide a combined 30 years of experience and own/operate 18 locations of Moe’s Southwest Grill in Georgia and Florida, with two additional Moe’s locations slated to open this year.

Bezoria anticipates opening five locations in metro-Atlanta by the end of 2020 as well as a goal of 20 restaurants in Georgia during the next three years.

The company also has a goal of nationwide expansion with an anticipated 50 stores throughout the country by 2025.

Pereira and Dhanji will open the first franchise location this summer in metro-Atlanta, and the additional store openings will be through additional franchise and corporate partners in Georgia.

Immediate plans are to franchise only in Georgia, however beginning in 2021, Bezoria looks to expand its efforts to neighboring Southeastern states, and continue throughout the country in the subsequent years.

The first forthcoming restaurant includes a Duluth location at 2131 Pleasant Hill Road, with a goal of a summer 2020 opening.

The duo also acquired the Alpharetta location from Bezoria corporate.

Each new Bezoria location will include the identical menu across all stores and the brand/styling will remain the same, with minimal unique changes, created only to fit the location, layout, and community.

Its Midtown location shuttered January 1, 2020, and is actively looking to relocate to a location in the same area.

Kamille D. Whittaker

Kamille D. Whittaker is an Atlanta-based journalist, editor and researcher.
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