Urgent care physician Dr. Thuy Doan will open her own aesthetics shop in Old Fourth Ward.
Bespoke Aesthetics & Concierge MED is the latest business to join the lineup at the Studioplex development at 649 Auburn Ave. in the Old Fourth Ward.
Dr. Thuy Doan, an urgent care physician and esthetician who owns Bespoke, confirmed the new business in a recent phone call with What Now Atlanta.
The new aesthetics office will take over Studioplex suite 505, with a budget of $45,000 for interior construction and improvements.
Dr. Doan said that she plans to open her new business in the fall of this year, targeting September or October.
Bespoke will offer cosmetic procedures like Botox as well as traditional skincare and spa services such as massages. Dr. Doan also plans to begin a concierge medicine practice, bringing primary care to clients on an on-demand basis.
Dr. Doan, who has an established clientele at her Buckhead practice, said she was looking forward to the visibility afforded by the Beltline.
"Lots of injectors have regular customers, kind of like hair stylists," said Dr. Doan. "We love the new location by the Beltline. There's so much foot traffic, it's free advertising."