Cream puffs franchise, Beard Papa’s, is adding another location to its growing roster of Atlanta metro area outposts.
The Japanese dessert shop is in permitting to open a storefront in Duluth, at 3350 Steve Reynolds Blvd, in the Reynolds Point development.
Brian Lee, a co-franchisee of the metro area’s existing locations including in Sandy Springs and Peachtree Corners, is listed in permit paperwork as the owner of the planned Duluth outpost. Lee on Wednesday could not immediately be reached for comment.
Originally founded in Osaka, Japan, in 1999, Beard Papa’s started as a small bakery and quickly grew to more than 400 locations, in 15 countries and territories, while gaining global recognition for their light and airy cream puffs.
The Japanese dessert chain specializes in cream puffs and offers a wide variety of customizable delights. Guests are able to create their flakey puff confections by choosing between eight cream puff shells: original, chocolate eclair, green tea eclair, strawberry eclair, honey butter eclair, and crispy almond. Guests are then presented with a selection of airy cream custard filling flavors that range from traditional staples to seasonal favorites.
The menu does, however, extend beyond just puff pastries with offerings such as cheesecake, chocolate fondant, and a blended drinks menu.
Situated in suite 103, the 1,800 square-foot Beard Papa’s will boast seating for 44, according to the plans submitted last week in Gwinnett County.
