BBQ Holding, LLC (“BBQGuys”), a specialty e-commerce platform for higher-end BBQ grills, grilling accessories, and outdoor living products for both homeowners and professional builders, will expand into Georgia, according to an announcement last week.
The company will open a new office, outdoor living design center, and media production facility in the second phase of office space at Alpharetta’s Halcyon. This announcement comes on the heels of Morgan Stanley selecting Halcyon for its new trading platform hub, which is bringing 500 jobs to the mixed-use destination.
“With the addition of Morgan Stanley within the epicenter of the development and BBQGuys’ Georgia office, we are attracting top-tier companies that enrich our lineup, while further cementing Halcyon as a spectacle within the mixed-use space,” Phil Mays, principal at RocaPoint Partners, Halcyon’s developer, said in a prepared statement.
Founded in 1998 as The Grill Store & More in Baton Rouge, Louisiana, BBQGuys is backed by the Manning family. The Halcyon office location will be geared toward professional customers, including custom home builders, interior designers, and architects.
“BBQGuys is excited to open at Halcyon and grow in the Atlanta area,” Russ Wheeler, BBQGuys’ CEO, said. “With our headquarters in Baton Rouge and manufacturing facility in Los Angeles, Halcyon becomes another key site for our growing outdoor living business. We look forward to opening in 2022.”
The 20,000 square-foot office will occupy the third floor of Building 1100, which is currently under construction as part of Halcyon’s second phase of development and is slated for completion later this year. The 6,700 square-foot showroom and design center is located on the first floor and will also include a street-level patio space for grilling demonstrations.
In a tri-party agreement with WeWork, Morgan Stanley recently signed on to occupy the coworking giant’s 57,021 square-foot space as an enterprise tenant, taking over the top two floors of Building 1200. The 90,000 square-foot building, which was completed in 2019 and is currently 97 percent leased, is located above street-level retail in the heart of the development, facing the central Village Green, which offers outdoor setting with Wi-Fi-connected seating areas.
In May, RocaPoint Partners announced the commencement of Halcyon’s second phase of development, which includes Building 1100. As one of the first pre-leased office buildings to be designed and delivered after the height of the pandemic, Building 1100 will offer “wellness-minded” design, construction, and technologies to the development.
“Behind the brick and steel exterior, the four-story building will boast some of the most forward-thinking designs and building systems available in the Atlanta market, designed by AKA studio,” according to the announcement. Publicly traded pharmaceutical company Alimera Science has signed on to a long-term, full-floor 14,900 square-foot lease at the building and started construction on their space this month.
