From the same team behind the Hello Kitty Cafe Truck comes the hot-pink Barbie Pop-Up Truck, and it’s making its first-ever visit to Atlanta with a stop on Saturday, November 14, in Atlantic Station, according to a press release Monday. The outdoor mobile pop-up experience will offer “exclusive” Barbie-themed apparel and accessories. The pop-up is from 10 a.m. to 7 p.m. for one day only.
Barbie Totally Throwback Tour is traveling the U.S. with its pop-up to celebrate the brand’s 60-year heritage with retro-inspired merchandise and treats. The truck will sell 90s-themed apparel and accessories like embroidered denim jackets, caps, T-shirts, iridescent vinyl “boombox” tote bags, iridescent vinyl fanny packs, “cassette tape” wallets, are more. There will also be a new collectible Barbie Polaroid camera in limited quantities.
Barbie parent company Mattel launched the truck in mid-2019 with its first appearance in the Barbie Collectors Convention in Kansas City, Missouri.
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Interesting since they’ve closed so many locations over the past few years.