A local baby store is relocating to a new space.
Bornbaby is making the move to Shops Around Lenox in Buckhead. The shop is currently located further west from Lenox Square but still in the heart of Buckhead, at 3229 Cains Hill Place NW.
Bornbaby was founded by Lauren Baynes and Kelly Musselwhite. The original store opened in March 2020 with the mission of creating a calming space with thoughtfully curated items, many of which have neutral and soft hues. Products include apparel, accessories, gifts and gear.
“Each product is carefully chosen to reflect our style and ensure you find only the best for your little ones,” according to the website. “Known for our personalized baby gifts, we take pride in offering unique options to delight every customer.
The brand cited increased visibility and convenience as a reason for the move to the new location.
“Since opening bornbaby almost five years ago, we have wanted as many families as possible to experience what we have built, because we think it’s a pretty special place,” according to a social media post. “We believe that our new home will give us the visibility to reach new people + grow our amazing community, while also providing a more convenient shopping location for our existing customers.”
Bornbaby is expected to open at the new space in spring 2025.
Follow on Instagram @shopbornbaby for updates.
