Avalon To Get Boogaloos, Hammer Made, and Scout & Molly’s

The retailers will open as part of the mixed-use development's second phase.

The retailers will open as part of the mixed-use development’s second phase.

North American Properties (NAP), the developer behind Avalon in Alpharetta, Thursday in a press release announced fashion retailers Boogaloos, Hammer Made and Scout & Molly’s will open as part of the expansion of the “experiential 86-acre mixed-use community.”

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“The affluent Alpharetta community is constantly craving new fashion choices and the addition of Hammer Made, Boogaloos and Scout & Molly’s will ensure that market demand is met,” Carla Toro, director of marketing at Avalon, said in the release.

All three retailers are set to debut at Avalon in April 2017.

  • Boogaloos is an Atlanta-grown concept since 2011 The upscale woman’s boutique, founded by Penny Sheetz, has locations in Ponce City Market and Town Brookhaven. Boogaloos retails everything from “premium denim” like Citizens for Humanity and 7 For All Mankind, as well as clothing lines such as French Connection, Sanctuary, Weston Wear and Bailey 44. In addition to high-end clothing, the boutique sells jewelry, often from local designers, home goods that make for the perfect gift and handbags.
  • Scout & Molly’s is a rapidly growing boutique concept with stores throughout the country, largely on the east coast. Owner Lisa Kornstein opened the first location in Raleigh, North Carolina in 2002 for “women seeking a personalized, comfortable shopping experience with top-notch customer service and one-of-a-kind clothing, jewelry and accessories.”
  • Hammer Made is a Minnesota-based men’s clothier known for its line of tailored shirts and other wares like ties, denim, belts and knitwear. Jason Hammerberg founded the concept in 2009 with the goal of “creating premium quality, limited-run shirts at affordable pricing.”

Previously announced retailers and restaurants confirmed for Avalon’s expansion include Brooks Brothers, Urban Outfitters, Rumi’s Kitchen, The Boardroom Salon for Men, Lucky Brand, Levi’s, Barleygarden Kitchen and Craft Bar and Brine Fish House.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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