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Audality, an Atlanta-based technology company specializing in wireless audio, recently debuted its first brick-and-mortar store, according to a press release. The new Audality is situated in Buckhead Village’s Village Supply, at 272 Buckhead Ave, a new pop-up concept designed to support local entrepreneurs in growing their brands.
Open Thursday through Saturday from 10 a.m. to 7 p.m. and on Sundays from noon to 5 p.m., Audality will feature its lineup of home audio systems alongside a tight selection of guitar systems.
The inventor of WiC, “the new standard for wireless audio transmission,” Audality offers wireless speaker systems featuring the capability to transmit sound to multiple speakers without Bluetooth, wi-fi, routers, or wall power. The speakers are handcrafted out of bamboo using green, renewable technology and materials, and each offers up to 500 feet of range, the “longest range of any available wireless audio technology; secure connections; richer sound than Bluetooth or wireless systems; and simple, one-touch pairing.”
CEO and Founder Paul Raley invented the patented WiC technology with the goal to revolutionize wireless audio. He studied as a mathematician and physicist and spent the first part of his career developing and marketing airborne radar, satellite, and wireless technology. In his spare time, Paul developed audio amplifiers and electronics. He previously founded PRA Audio as the technology development company followed by Audality in 2018 to productize the technology.
“Until now, people have had to sacrifice sound quality for portability and convenience. At last, our products have brought hi-fi audio and portability together,” Mark Krikorian, Audality’s president, said in the release “We offer beautiful home audio systems that sound even better than they look. Wherever you see an audio cable today, in the future, you will see Audality.”